Dear Readers,

As we head towards the end of Ramadan, and the last quarter of the year, there does seem to be sense that, at least in some segments of the market, trading conditions have improved — if only back to the levels witnessed in 2008. In the downtime section, our voice box this month gauges how people are feeling. There is certainly some optimism, although most views are also tinged with caution.

Many of those interviewed talked about the real estate market and why, now, would be a time to invest. Faris Hayek, from Century 21, suggests, though, that there might still be some downside in the market before prices start to recover.

The lead article for the property section previews a conference on affordable housing; a segment of the market that industry experts indicate is full of opportunity, but one where returns have been elusive for investors. We also preview some of the new hotels under development.

Our cover story this month takes a look at the Autumn/Winter 2010 collections, where a new minimalism seems to be the order of the day.

This reflects a more conservative approach by consumers who might still be willing to splash out, but not in an ostentatious manner. Nevertheless ‘chic’ is very much in ‘fashion’ as are furs and studded and strapped boots.

The Kingdom adds a further feather to its cap with the second hosting of the ITF Juniors Tennis Championship; events such as these are starting to raise the profile of our island as a sporting venue on the international stage.

This month we interviewed the new CEO at the American Mission Hospital, Dr George Cheriyan, who suggests we need more hospitals not shopping malls. We speak to Syed Junaid Alam as they celebrate 100 years in business and Jehad Al-Sherawi explains how he’s made a successful business out of pickles.

The end of Ramadan traditionally sees changes on the dining and entertainment scene; we get the lowdown on what is new and how F&B operators plan to entice us to spend at their venues. The tougher approach to the bottom line, however, has seen some familiar names close down in recent months as businesses focus on return on investment. I wish all our readers a happy Eid as we enjoy the great way of life offered by the Kingdom..