Beauty they say is timeless; each year the Miss July Rose pageant reaffirms this self-evident fact.

When? July 30
Event? Miss July Rose
Venue? Baan Saeng

It has became something an institution, part of the fabric of the social scene and an occasion to appreciate one of the finer things in life — the beauty of an elegant woman.

R.S. Paulo, the creative director for the Miss July Rose show, says, “It is about more than physical beauty; our focus is on the overall personal development of the contestant. Beauty may be in the eye of the beholder but it originates from within.”

The competition, which will be held this year for the 17th time, is open to woman of all nationalities and has attracted entrants from Bahrain, Ethiopia, India, Pakistan, the Philippines, Sri Lanka, Thailand and the UK in previous years. Well attended, the show regularly draws up to 700 people to crown the annual beauty queen.

If you thought these sorts of contests were simply for air-heads, then think again. Previous winners have included the likes of Indian Annalise D’Souza, in 2007, who snared an incredible six Grade A scores in GCE A-Level examinations and is now studying at university in the UK. She was also head girl at her college and excels at the piano.

Other winners have included Sri Lankan Jackie Fernandez, who represented Sri Lanka at the 2006 Miss Universe pageant, and has since gone on to makes movies in Bollywood. The ubiquitous Nikki Savage also secured the Miss July Rose title.

The competition, advises Paulo, is split into four categories. Contestants are required to showcase a sports lifestyle of their choice, demonstrate an individual talent — such as singing, playing a musical instrument — and present an evening gown. The fourth element is an interview with the event MC.

In addition to the main prize, there are awards for Miss Friendship, Miss Photogenic and for the best in Talent and Evening Gown categories.

The doors open at 8pm and another bumper crowd is anticipated this year as well.

Call 17 715-775