April 2021 49 www.bahrainthismonth.com motoring news DREAM MACHINE Bentley’s Flying Spur W12 has been recognised in MotorWeek’s 2021 Drivers’ Choice Awards as the ‘Best Dream Machine’. MotorWeek is the longest running automotive show on American television. With over 40,000 examples sold since its launch in 2005, the Flying Spur continues to set the bar as the most successful luxury sports sedan in the world. The 2020 model of the Grand Touring sedan, which launched in the Middle East in October of 2019, features sporting details including industry-first three-dimensional leather, cutting edge Bentley Rotating Display, and a retractable, illuminated ‘Flying B’. The latest generation Flying Spur has increased road presence from stronger, more muscular styling, which is evident the full length of the car. The bold exterior design of the Flying Spur is based on a new and modern vision that is unmistakably Bentley, utilising the latest technologies in aluminium extrusions and castings. An embedded SIM is provided, meaning My Bentley connected car features no longer require customers to provide their own data connection. ON A NEW JOURNEY MG Motor has announced details of its new strategic brand positioning for the Middle East, celebrating the company’s achievements and rich history, as it embarks on the next stage of its technology-focused journey. MG’s new positioning is encapsulated by the ‘Do More’ tagline - highlighting how the British-born brand has pushed boundaries since its foundation in 1924. The ‘Do More’ campaign will reflect MG’s product line-up, which is equipped with state-of-the-art technology. New models will also go through a fundamental transformation that will help bring the brand closer towards its vision for a better connected, safer environment. MG is now active in nine countries across the GCC and Middle East: Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, Oman, Lebanon, Jordan and Iraq. Last year, it recorded a remarkable 72 per cent increase in sales, breaking into the GCC’s top ten of car makers for the first time. ACCOLADE GALORE FOR AL HADDAD MOTORS Al Haddad Motors has won three major awards at the 2021 Mercedes-Benz Cars Middle East Awards - an annual event that recognizes the work and efforts of all the Mercedes-Benz General Distributors around the region. Al Haddad Motors won the Best Sales Target Agreement Achievement, as well as two customer satisfaction awards: Best Sales CSI improvement award and Best Customer Services CSI improvement award. Al Haddad Motors is now number one for CSI in both Sales & Customer services in the GCC. The event was held virtually from Dubai with awards presented by Daimler AG representatives including the New President & CEO of MBCME, Martin Schulz, Vice President, Krishan Bodhani, Customer Services Director, Thilo Grossmann, and Head of Network and Training, Pablo Souto. The Al Haddad Motors management also attended the ceremony virtually. Among the attendees were the Al Haddad Motors General Manager, Warren Hudson, Financial Controller, Jeff Cummings, Sales Manager, David Lord, Customer Service Manager, Ian Beattie, and Marketing Manager, Imran Ali. For more information, kindly visit www.bahrain.mercedesbenzme.com or call 17 785-454.
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==