www.bahrainthismonth.com 51 February 2023 The BMW Group shared its vision of the future digital experience at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name ‘Dee’ stands for Digital Emotional Experience. The digital experience begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods. BMW i Vision Dee can also project an image of the driver’s avatar onto the side window. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. HISTORIC SALES RECORD FOR ROLLS-ROYCE MOTOR CARS Rolls-Royce has achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up eight percent on 2021, to clients in around 50 countries worldwide. This is the first time in the company’s 118-year history that its sales have exceeded 6,000 in a single 12‑month period. The value of Bespoke commissions also reached record levels, while demand for all Rolls‑Royce models remains exceptionally strong, with advance orders secured far into 2023. In 2022, Rolls-Royce achieved sales growth in almost all regions, with particularly strong year-onyear growth seen in the Middle East, Asia-Pacific, the USA and Europe. Aside from volume, the value of clients’ Bespoke commissions was higher than ever before. The Middle East is the marque’s leading region for Bespoke commissions, with many unique creations of particularly extensive and individual personalisation. The almost endless possibilities for Bespoke personalisation resulted in clients being willing to pay an average of around half a million Euros for their unique Rolls-Royce. In January 2023, the company marks the 20th anniversary of the Home of RollsRoyce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of the company’s long-term strategy. Nissan Motor Co., Ltd. (Nissan) and Kobe Steel, Ltd. (Kobe Steel) have announced that Nissan plans to use Kobenable Steel for Nissan models from January 2023. Kobe Steel will also supply Nissan with aluminum sheets made from green-aluminum raw materials. This will be the first time Kobenable Steel will be used in mass-produced vehicles. Kobenable steel significantly reduces CO2 emissions in the blast furnace process. The green aluminum raw materials purchased by Kobe Steel to produce aluminum sheets for Nissan are electrolytically smelted using only electricity generated by solar power, thereby reducing CO2 emissions during aluminum ingot production by approximately 50 percent. Recycled aluminum materials generated at Nissan’s manufacturing sites will also be used to further reduce CO2 emissions during production. Nissan aims to achieve carbon neutrality throughout the entire product life cycle by 2050. Since approximately 60 percent of a vehicle’s weight is made up of steel parts and around 10 percent of its weight is made up of aluminum parts, the use of green steel and green aluminum is a very effective way to reduce CO2 emissions during parts manufacturing, which is part of the vehicle’s life cycle. BMW PRESENTS BMW I VISION DEE LOW-CO2 STEEL AND GREEN ALUMINUM FOR NISSAN motoring news
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