business bites 54 July 2022 www.bahrainthismonth.com Mondelēz Bahrain Biscuits WLL, recently signed a solar power purchase agreement with Yellow Door Energy, a provider of sustainable energy for businesses in the Middle East and Pakistan. Located at the state-of-the-art Mondelēz biscuit factory in Al-Hidd, Bahrain, the solar plant will have a capacity of 2.3 megawatts and will comprise over 4,200 solar panels for both rooftop and carport applications. Once completed, the solar plant is expected to produce 3,820 megawatt-hours of clean energy in the first year of operation, equivalent to reducing carbon emissions by 2,400 metric tonnes. Plant Manager of Mondelēz Bahrain Biscuits WLL, Salah El Marasy, said: “This project will enable us to convert 24 percent of our energy usage into clean energy, which represents a major milestone in our sustainability agenda, in line with our global commitment to achieve net zero emissions across our full value chain by 2050.” Chief Commercial Officer of Yellow Door Energy, Rory McCarthy, said: “This is our third project in Bahrain. Through our solar PPA, we help businesses in Bahrain switch to clean energy, reduce their electricity costs and contribute to the Kingdom’s Net Zero by 2060 Initiative.” As the solar developer, Yellow Door Energy is responsible for financing, designing, building, commissioning, operating, and maintaining the solar plant for the duration of the agreement. A BOLD STEP FORWARD FOR BAHRAIN TOWARDS NET EMISSIONS TARGET The Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, BENEFIT, has been awarded the Bronze Award for the ‘Best Visual Identity from the Financial Service Sector’ for 2022 in the Transform Awards Middle East and Africa (MEA). The Best Visual Identity award recognises the brand’s developed identity, from its visual components and the corporate values and essence. The award recognises BENEFIT’s ongoing creative and strategic approach in brand communications and visual identity, which embraces the company’s vision to shape the future of society through innovative digital solutions. BENEFIT’s AGM Marketing and Innovation, Nezar Maroof, said: “This achievement is yet another key milestone. The prestigious award highlights BENEFIT’s dedicated marketing and innovative efforts towards exceling the brand. Through several awards and accolades received, BENEFIT’s track record as the Kingdom’s leader in financial transactions has been bolstered, and it is always an honour to be recognised for our contributions to the digital revolution.” BENEFIT unveiled their new brand in November last year, after 24 years of developing cutting-edge business and lifestyle solutions in the Kingdom. BENEFIT WINS PRESTIGIOUS AWARD FOR BEST VISUAL IDENTITY The Chief Digital Officer of the e-commerce platform Homiez.me, Sadiq Abdul Rasool, believes that the Kingdom of Bahrain is prepared to compete regionally and globally in the field of e-commerce. Speaking during the Seamless Middle East 2022 Conference in Dubai, Mr. Rasool stated that he believes that this is dependent on several factors including the availability of a fast, reliable, and widespread internet service, the orientation of more citizens and residents for digital shopping, the availability of banking services and digital financial transfer services, and the presence of national competencies capable of creating and developing more stores and digital platforms. “Individual e-commerce experiences in the GCC states are now similar to those in major developed countries in terms of infrastructure, logistical network, advanced FinTech, turnout, and other elements, as the difference in the e-commerce index between the six Gulf countries and the first six countries globally, decreases to less than 17 percent in 2021, from more than 35 percent before 2019,” added Mr. Rasool. During his speech, Mr. Rasool addressed more technical topics, such as meeting user needs in the shadow of technology and the basic engines of the market, even in the retail and distribution sectors. A Worthy Contender
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