commerce Bahrainthismonth.com July 2024 61 Fears The apparent opposite of motivation is fear. It’s what we want to avoid the most, and it is a tricky space to navigate. A not-so-surprising number of business and financial decisions are taken to “avoid ruin” or “ensure that doesn’t happen”. That’s acting from a space of fear. And, money, rather the loss of money, is a fear the majority of people have. So, selling to pandering to that fear, can abate your own fear of not having enough. For example, just the idea of money, brings fear in so many minds. There is hesitation to understand it and often a lack of confidence to work with it. I read an interesting statistic that only 33 percent of adults globally, are financially literate and ‘too much jargon’ was cited as a reason for not investing1. That’s fear of the unknown at play and resistance to engaging with it. If you fear money, how would you approach it confidently? How would you engage with it to make healthy financial decisions for your life or your business? Think about your fears around money, you may be surprised as to how pervasive that fear is in various decisions of your life. Pria is an experienced business consultant who works as a business coach and advisor helping clients with their strategy, business plans and idea assessments. You can follow Pria at her Instagram handle @guide_my_idea and know about her experience at www.priamasson.com If you understand your motivation and fears around money, it is the kryptonite or secret sauce that you need to supercharge your financial decisions. Marketers know these aspects of you more than you realise. It’s how social media directs their content to you. The key is, realising what is apparent in your own behaviour, only you have not seen it yet. When the picture appears, guiding yourself where you need (and want) to be, will be a much easier process. It gives you a map of how to support yourself, all you need to do is understand the language of the map. 1. weforum.org/agenda/2024/05/globally-young-people-areinvesting-more-than-ever-but-do-they-have-the-best-tools-to-do-so/ July 2024 61 bystander Bollywood Night Jalwa Ramee Grand Hotel and Spa, Seef held its ‘Bollywood Night Jalwa’ with a blend of vibrant rhythms of Bollywood beats and an electrifying atmosphere. RAMEE GRAND HOTEL & SPA | SEEF SPORTS BAR & LOUNGE +973 36897379 OPENS 12PM TILL 2AM REDLIONS.BH
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