Bahrain recently witnessed a significant event in the automotive industry – the inaugural Bestune Global Conference 2024. This gathering brought together a delegation of 16 countries, including Bestune’s Vice President, management and key personnel from general distributors across the Middle East, Africa and Levant countries, alongside Al Haddad International Motors Management. Focused on driving future success, the conference provided a platform for in-depth discussions on crucial sales and marketing topics. Attendees also collaborated on developing strategic plans for the coming years. Highlighting exceptional performance within the network, the conference concluded with an awards ceremony. Notably, the Bahrain team of Al Haddad International Motors, the exclusive Bestune distributor in Bahrain, earned recognition with two prestigious awards: Best Sales Achievement Annual Award 2023 and Best Marketing Manager for Imran Ali. MG Motor’s Cyberster has been named ‘Best EV Roadster’ in Top Gear’s fifth annual Electric Awards, solidifying its position as a trailblazer in the electric vehicle segment as MG continues its centenary celebrations this year. The British-born brand’s flagship two-door fully electric sports car, which recently visited all six GCC countries as part of a special transcontinental tour, has set new benchmarks in the category since its reveal. The judges voted the MG Cyberster ‘Best EV Roadster’ citing its exhilarating driving performance and refined handling. Taking inspiration from the brand’s renowned classic MGB model, the Cyberster represents an exquisite combination of futuristic design, strong performance and sustainability. Single and dual motor options deliver outstanding performance with the dual motor Cyberster GT providing an output of 496 HP (375kW) and 725Nm (535 lb ft) of torque. The all-wheel-drive GT can accelerate from 0-100 km/h in a blistering 3.2 seconds making this MG’s fastest-ever accelerating production car. Speaking of MG’s win, Top Gear Magazine’s Associate Editor, Tom Ford, says that the Cyberster “takes the brand somewhere new” and “it’s unique in its sector.” The Cyberster is set to launch in the Middle East later in 2024. First Motors, the official dealer and distributor of Genesis vehicles in Bahrain, launched the Genesis GV80 Facelift and GV80 Coupe last month at the First Motors Genesis Bahrain showroom in Ma’ameer. The presentation was held in the presence of Omar Al-Zubaidi, CEO Genesis Middle East and Africa, and Rami Al-Salih, Head of Sales and Marketing Genesis Middle East and Africa, along with members of the media and other guests. Combining advanced safety features, a range of innovative additions and an elegant and dynamic design, the all-new Genesis GV80 is a fusion of daring aesthetics and cutting-edge technology. The GV80, Genesis’ flagship SUV, has achieved remarkable success since its launch in January 2020 with more than 170,000 units sold globally. Now, with its first model change in over three years, the GV80 Facelift promises an elevated in-car experience, boasting new convenience features aimed at enhancing both comfort and safety. BESTUNE REGIONAL CONFERENCE 2024 MAKES A POWERFUL DEBUT IN BAHRAIN GENESIS REDESIGNS LUXURY WITH THE GV80 FACELIFT AND GV80 COUPE MG CYBERSTER NAMED BEST EV ROADSTER’ BY TOP GEAR Scan to watch the video Bahrainthismonth.com June 2024 47
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