www.bahrainthismonth.com business bites March 2021 25 Real estate developer in Bahrain, Promoseven Holdings, has announced that its latest project, the ‘Diyar Alkhair’ project, has joined the list of real estate projects included in the ‘Mazaya’ program. This will allow citizens who meet the terms of ‘Mazaya’ to benefit from the program in buying a housing unit in the project which is located in Sanabis and includes different types of apartments, with prices starting from BD 50,000. Chairman of Promoseven Holdings Group, Akram Miknas, praised the Ministry’s efforts to partner with the private sector to accelerate the provision of housing services with various options for the citizens. “Diyar Alkhair project meets the needs and requirements of the real estate market, and serves as a national contribution to support the government›s efforts to provide more housing units to the increasing numbers of citizens, with qualitative benefits that suit their income,” said Mr. Miknas. “The project provides diverse housing solutions to a wide range of those who wish to live or invest in Bahrain’s real estate,” concluded Promoseven Holdings Real Estate Department Head, Ibtissam Laitoum. REAL ESTATE COLLABORATIONS Bahrain Association of Banks (BAB) has revealed plans to launch a national campaign to boost awareness of various electronic fraud operations targeting bank customers. The campaign shall broadcast awareness messages through diverse channels directed to a wide demographic of users of banking services in the Kingdom. The campaign will be launched in cooperation with the General Directorate of Anti-corruption and Economic and Electronic Security at the Ministry of Interior, the Telecommunications Regulatory Authority, the Central Bank of Bahrain, and members of the Association from financial and banking institutions. Dr. Waheed Al Qassim, CEO of the Bahrain Association of Banks, stated that the campaign is in line with recent directives of the Central Bank of Bahrain which required banks to prepare awareness programs for their customers to warn them of the risks related to electronic fraud, and the need to preserve their data. “These awareness-raising messages will be drafted through videos, designs, SMS, news, and advertisements. Moreover, these messages will be distributed through social media channels such as Instagram, in addition to TV and radio messages to be produced in different languages, including Arabic, English, and Urdu,” concluded Dr. Al Qassim. FRAUD PREVENTION The production of more Bahraini products or goods manufactured in Bahrain encourages the prosperity of a national e-commerce system which will consequentially contribute to the growth of the national GDP, creating more job opportunities and building a knowledge economy within the framework of Bahrain Vision 2030. This was stated by the CEO of Al-Amthal Group, a Bahrain-based company that provides technology solutions to organisations across the GCC and other counties, Hani Awachi. “Bahraini sweets or palm water are products that are popular among visitors and tourists, and constitute a good base for electronic platforms and applications to be sold outside Bahrain. They represent successful models that can be built upon in developing other Bahraini products targeting the local, regional and even global markets. Digital marketing in building the reputation of Bahraini products and services would be significant in this regard. “We call for setting up a national plan to develop e-commerce in Bahrain with the participation of government agencies, technology companies and owners of products and services, in order to boost Bahrain’s competitiveness in the global e-commerce market,” he concluded. GOING LOCAL
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