March 2022 39 www.bahrainthismonth.com interview HERE FOR YOU! With the shift in the general consciousness towards digital commerce and finance, it is imperative that these options are facilitated. Noor Al Saati, the Chief Operating Officer of YOU app, tells us why this latest technological marvel could be just the tonic. Noor Al Saati has had a distinguished career. After harnessing her management skills in banking and finance, she has led teams of marketing professionals and gained in-depth knowledge of digital finance. After transitioning to startups, e-commerce and technology, she’s putting all of her skills and experience to use as she helps to launch the YOU app. “YOU is a multi-vertical delivery platform that aims to reduce pain points and create convenience by fulfilling an individual’s everyday needs,” Noor explains. “We are building an innovative platform which will provide tailor-made solutions and improved services than what is currently offered in the market. “YOU will offer a seamless and comprehensive experience centred on our user’s needs and preferences when it comes to Food & Beverages, Health & Beauty, Fashion, Lifestyle, Grocery and Flowers.” The innovative app, which launches this month, will provide a loyalty-based credit wallet system which can be used on all verticals and also be transferred to other users. Further down the line, it will add catering functionality to open opportunities for caterers in the Kingdom to reach more customers. Group ordering functionality will allow users in big groups to accommodate their orders based on their preferences, and for food outlets to receive larger orders. Furthermore, the app’s fashion concept ‘Trendy by YOU’ will act as a hub that supports and develops Bahraini fashion designers, boutique owners and cosmetics vendors in the Kingdom by showcasing their products. With similar apps already available in the market, Noor believes that YOU’s Bahrainfocused background will help it stand out. “At YOU, we’re very passionate about the capabilities of Bahraini talent. We believe in their potential and it is a core value of ours that we support them and help them grow with us on this journey. “Our overall Bahrainisation rate is 85 percent, and our customer support is 100 percent run by Bahrainis and is locally based here in the Kingdom,” she says. “We are also committed to hiring Bahraini drivers as part of our delivery fleet in an effort to provide more jobs and opportunities for Bahrainis. “We literally mean it when we say we are here for YOU!” flowers health & beau lifes le fashion grocery food & beverages order now YOU name it we've got it
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