THE NEW PRESIDENT AND CEO OF DAIMLER COMMERCIAL VEHICLES MENA Daimler Commercial Vehicles MENA FZE (DCV MENA) has announced the appointment of Michael Dietz as the new President and CEO, effective April 1, 2024. Mr. Dietz succeeds Kay-Wolf Ahlden, who retired from Daimler Truck on December 31. “This is a dynamic and diverse region with great potential for growth and innovation. I really look forward working with our highly experienced team and our strong General Distributor partners to drive and deliver the industry-leading product- and services portfolio to our esteemed customers in the markets,” says Mr. Dietz. Throughout his career, Michael has held various leadership positions in both markets and headquarters. He has previously led the MercedesBenz Special Trucks division and served as the Global Head of Marketing Mercedes-Benz Trucks. Since January 2020, Michael served as President and Group CEO at the Regional Centre Southern Africa, where he played a pivotal role in the establishment of the DTSA Group of Companies and the development of the Daimler Truck Campus, including the new headquarters in Pretoria. EXCLUSIVE 2024 RAM 1500 FINAL EDITION MARKS THE END OF AN ERA RAM celebrates a model which made the brand’s history - the current RAM 1500 TRX through an exclusive version produced for enthusiasts who desire to own a lasting memory of it. The production of this model concluded at the end of 2023, and so the brand produced a special edition: the 2024 RAM 1500 TRX 6.2L Supercharged V8 - Final Edition. With only 4,000 units available globally, 340 of them will be available for customers in the Middle East. The model offers unmatched customisation options and is available in eight exterior colours, including three new and unique ones – Delmonico Red, Night Edge Blue and Harvest Sunrise. This edition is powered by a highperformance 6.2-liter supercharged HEMI V-8 engine, rated at 702 horsepower and 650 lb.-ft. of torque, delivering a top speed of 118 mph also for extended driving sessions without degradation in performance. Combined with a high-torque-capacity TorqueFlite eightspeed automatic transmission, the Ram TRX delivers an enhanced level of performance: 0-60 mph in 4.5 seconds and the quarter mile in 12.9 seconds at 108 mph. Ultra-premium content designed for the model includes a center console badge showcasing the build number. Additional standard equipment and safety features truly make this a memorable final edition. KIA MEA ANNOUNCES THE OFFICIAL LAUNCH OF KIA K3 Kia Middle East and Africa has announced the official launch of the all-new Kia K3 during an event in Jeddah. Following its recent debut at the Riyadh Motor Show 2023, this innovative sedan is set to address the evolving needs of customers in emerging markets across the MEA region. With the K3, Kia has tapped into the demands of buyers within the sedan C segment and fleet companies seeking allrounded functional vehicles that deliver on tech, and design and safety. The K3 is also equipped with safety features, providing front and rear end protection. Head of Kia Next Design Europe, Chief Designer, Hongseok Choi comments: “The all-new K3’s striking exteriors harmonize with meticulously designed interiors featuring a central resolution touchscreen and two-zone touch climate control, setting a benchmark for comfort and connectivity.” The car’s interiors ensure advanced connectivity and utmost passenger comfort with its central resolution touchscreen, two-zone touch climate control, rear air vents, among other features. Its exteriors play on a bold and futuristic appearance that maintains a high-tech character for adopting bold lines and shapes, while maintaining the traditional tiger nose grille. motoring news Bahrainthismonth.com March 2024 73
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