Bahrain This Month - September 2021

30 September 2021 www.bahrainthismonth.com motoring news Ferrari has announced its consolidated preliminary results for the second quarter and six months ended June 30, 2021. Shipments totalled 2,685 units in the second quarter of 2021, up 1,296 units or 93.3% versus the prior year quarter, which was heavily impacted by the disruptions of the COVID19 pandemic, including production and delivery suspension during the initial part. Sales of eight-cylinder models (V8) were up 111.2%- and 12-cylinder models (V12) were up 37.6%. The deliveries of the quarter were driven by the F8 family and the 812 GTS together with the SF90 Stradale and the Ferrari Roma, which reached global distribution. The Ferrari Monza SP1 and SP2 continued to be delivered in line with planning. The first deliveries of the new Ferrari Portofino M commenced in the quarter. All geographic regions positively contributed in the quarter. EMEA was up 89.4%, Americas increased 70.3%, Mainland China, Hong Kong and Taiwan posted a strong 564.0% performance, boosted by the arrival of new models and accentuated by an easy comparison versus prior year(5) , and Rest of APAC(4) surged by 92.4%. Customers in Bahrain can now browse the latest Mercedes-Benz models, purchase new vehicles, book essential service appointments and more from the comfort of their own home using the newly launched e-Commerce website by Al Haddad Motors. The innovative digital platform offers new and returning customers a seamless and fully intuitive online experience with instant access to the full range of Mercedes-Benz range and departments. The newly launched platform is part of the Mercedes-Benz Best Customer Experience 4.0 goals, which aims to secure 25 per cent of global sales through online platforms by 2025. “The introduction of this platform aims to streamline the whole purchasing process making it more convenient for customers. It has several features that include making purchases or reservations, making enquiries, and booking test drives. Customers can also receive detailed information about both the certified pre-owned and new car stocks,” says General Manager of Al Haddad Motors, Warren Hudson. Through the e-Commerce website, full connectivity with Al Haddad Motors is achieved by allowing users to browse the full inventory of vehicle stock and reserve models out of operating hours while also shopping for the wide range of add-ons and accessory packages available. The online store function allows clients access to up-to-date car searches and model selections, to review promotional offers and submit vehicle orders as well as the option to pay reservation fees and other associated billing requirements. You can now visit the Mercedes-Benz Bahrain e-Commerce website on www.shop.mercedes-benz-mena.com/bahrain/en/. MAINTAINING A STRONG MOMENTUM Automotive distributor in the Kingdom of Bahrain, Motorcity, has welcomed Jetour - a new game changing brand to its growing portfolio of global automotive vehicles. Jetour is part of a globalised automobile group based in China with over 20 years of experience in automotive engineering. Jetour Bahrain will initially be launched with three new models: the X70, the X70S and the flagship X90 at the Motorcity Showroom in Sitra. The latest range was created with a young audience in mind, who appreciate premium quality, significant technological features and overall affordability. The Jetour 70 range (X70 & X70S) has a timeless design and multi-functional features. It consists of a six-speed DCT automatic gearbox that intelligently switches gears. The multigear technology matches the engine speed, and a smooth shift that provides stable driving control. Jetour made their mark in the business in terms of evolving the technological aspect of their vehicles and dedicating itself to capitalising on these advanced technological options and maintaining affordability of its products. NEW RIDE IN TOWN A PREMIUM DIGITAL EXPERIENCE IN THE KINGDOM OF BAHRAIN

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