www.bahrainthismonth.com September 2022 21 As with any successful venture, BTM did not rest on its laurels. Now in its fourth decade of existence, it has since added a successful sister print publication, Woman This Month, to its portfolio, plus a raft of consumer guides, supplements and event calendars that continue to inform readers and viewers throughout the year. It does not stop there. As BTM commemorates its Silver Jubilee with a celebration of the past 25 years and a look back at history, its eyes are also fixed firmly forwards as it continues to grow. On this occasion, BTM is pleased to announce the inception of the ‘Best in Bahrain Brand’ awards; a spectacular annual consumer-based quality awards programme which will take place in January 2023, celebrating the best in consumerrelated products and services, such as hospitality, automobiles, healthcare, education, entertainment and the retail sector. Furthermore, to mark the momentous milestone, BTM has spearheaded a unique project; the launch of an NFT digitalised, animated, virtual front cover of the magazine – the first of its kind in the region. Iconic images chosen from the 300 preceding issues have been reinterpreted by selected local and international artists with a Bahrain connection and form the basis of the NFT. The project will donate 50 percent of proceeds to be shared between four Bahrain-based charities to support and empower these communities. The project is under the patronage of HH Shaikh Nasser bin Hamad Al Khalifa, Chairman of the Board of Trustees of the Royal Humanitarian Foundation. In addition, all commercial and editorial participants in this edition will share ownership of the NFT when launched. Bahrain This Month, often imitated but never duplicated, looks forward to another quarter-century of media success; not only in print, but digitally as it continues to add to its portfolio with an account on TikTok as well as emailed newsletters and WhatsApp subscriptions. With a genuine total reach of more than half a million individuals on a monthly basis, Bahrain This Month›s integrated offline and online media network is currently the 11th most popular website accessed in Bahrain and the premium choice for consumers offering an events portal as well as social media digital extensions for the benefit of the our audience and clients alike. BTM is delighted to embrace a new era in media convergence through our proactive digital media marketing strategies and filming, editing and animation expertise. Since 1997, to the present and beyond, it has always been, still is, and always will continue to be ‘Your Guide to a Great Way of Life’ in Bahrain. Bahrain This Month is immensely proud to present this souvenir publication to stand as testimony for the next 25 years, and as a gift to our audience across all our platforms. Enjoy! BTM staff celebrate seasonal festivities early BTM & WTM team at Juffair office at 2005 RHM staff celebrate their success 2018 Visits to BTM offices by government VIPs and vocational training heads Production Manager Lini with founding editor Roy Editor Heidi Al-Khajah around 2000 A youthful Samson Vaz - RHM’s first employee and still going strong Being surrounded by beauty is an occupational hazard at WTM Surrounded by media executives with a purpose
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