BROUGHT TO YOU BY Celebrating the 15th Anniversary of the Free Trade Agreement between Bahrain and The USA (2006 - 2021) www.bahrainthismonth.com USA in
At the American University of Bahrain, it is a core part of our mission to provide quality education and prepare our students for an evolving and competitive job market. AUBH students have access to a wide array of opportunities to realize their professional and personal goals, in a student-centric, multicultural, and flexible, American-style University environment, on par with the best universities around the world. Beyond academia, they also have access to social, athletic and other extra- curricular activities making AUBH home. Admissions are open for the 2021-2022 academic year. The deadline to apply is September 9th, 2021. For a lifetime of success. | Apply now: +973 7799 9997 | aubh.edu.bh | #AUBH Bahrain’s American-style University Unlock Tomorrow at AUBH
July 2021 3 THE TEAM Publisher and Chairman George F. Middleton Editor Farah Baig Contributors Kristian Harrison, Dick Potter, Behnaz Sanjana Sangeeth Mullassery, Ahmed Aldeleigan Editorial Consultant Ahdeya Ahmed Graphic Designer / Print Production Manager Sabu Sebastian Art Director Hatem Monem Webmaster Nishad Eapen CRM & Database Coordinator Muna Yousef Staff Photographer Subeesh Kumar N S Administration and Finance Samson Vaz, Marlyn Ragasa Corporate Affairs Director Bassem A. Al Khabbaz Distribution Team CM Abdul Rahman, Gopal Arul Kumar Distributor Al Hilal Group (Hilal Direct Services) Media Sales Anuradha Manhas [email protected] DIGITAL & CONTENT MARKETING TEAM Digital Strategy Director Lini Reghunath Digital Marketing & Social Media Executive Farah Baig Printing Press Union Press, Bahrain Published monthly by RED HOUSE MARKETING P.O. Box 20461, Manama, Kingdom of Bahrain Tel: (+973) 17 813-777, Fax: (+973) 17 813-700 Email: [email protected] www.bahrainthismonth.com © Copyright Reserved 2005-2019 The concept, content, style and design of this publication remain the exclusive property of Red House Marketing (Jersey) Ltd. and must not be reproduced in any form whatsoever without prior written permission. Every effort has been made to ensure the accuracy of the information contained in this publication. However, Red House Marketing cannot accept legal responsibility for any error or omission. • Views expressed in this magazine by journalists and writers are not necessarily those of the publishers of Bahrain This Month. Licensed by the Ministry of Information Publication Code: TA001 ISBN 1 899 348 09 3 1 YEAR SUBSCRIPTION Bahrain: BD24 Gulf and international subscriptions available on request. www.bahrainthismonth.com contents At the Helm of Affairs Chargé d’affaires at the US Embassy in Bahrain, Margaret Nardi, reflects on pathbreaking developments in relations between the two nations since her time on the island. She shares deeper insights on current US-Bahrain ties. Fostering a Pro-Business Agenda As president of the American Chamber of Commerce in Bahrain (AmCham Bahrain) since 2013, Qays Zu’bi answers some pertinent questions touching upon US-Bahrain relations and the association’s raison d’être. Exploring the Possibilities Mary McGinnis, the Executive Director of AmCham Bahrain, about the Free Trade Agreement (FTA), benefits of being an AmCham member and more. The Path to the Land of Opportunity American University of Bahrain Provost, Dr. Jeff Zabudsky, talks about the benefits students in the region can enjoy through the university’s stateside partnership. A Century of Trade Ahmed Yateem, the Managing Director of Yateem Airconditioning reflects with pride upon his family’s business and personal relationships with the United States. A History in Healthcare Corporate CEO and Chief Medical Officer at American Mission Hospital (AMH), Dr. George Cheriyan talk about the hospital’s illustrious history, plans for growth and more. Eat, Sell and Serve Trans Arabia International Trading W.L.L.(TA) CEO and Bahrain-based entrepreneur, José Matos, tells us about the company’s operations as a representative for international brand and its food production facility. “There is no better entry point than Bahrain!” WestPoint Home LLC President and CEO, Jonathan Witmer talks about the company’s contribution of USD one billion to Bahraini exports under the FTA. A Global Contender Wires International WLL is amongst the top ten global manufacturers of aluminum wire-mesh and exports to over 32 countries. Treat your Taste Buds to America! Here are a few of Bahrain’s iconic venues serving quintessential American cuisine. 04 06 08 11 12 14 18 20 23 28 USA in Bahrain
www.bahrainthismonth.com 4 July 2021 USA in Bahrain
July 2021 5 www.bahrainthismonth.com Could you highlight the current status of trade relations between Bahrain and the US? Are there any developments in the pipeline to further strengthen the commercial relationship between USA & Bahrain? Economic development and strengthening commercial relations are among our top priorities. Since the 2006 Free Trade Agreement (FTA) with Bahrain, trade has tripled from USD780 million to USD2.5 billion. We continue to look for more opportunities to bring U.S. investment here. We have highlighted what U.S. companies in Bahrain are doing to help Bahrain operate through the pandemic. For example, textile manufacturer, WestPoint Homes, has converted their production capacity to include making face masks. Some of them were donated to the Bahraini government, and others exported to the UK, U.S., and other markets. The company saw this as an opportunity to expand their business into the hospital and medical market. U.S. technologies, like Cisco, Microsoft, Amazon Web Services are being used here in schools, the embassy, and by the Bahraini government. With the new U.S. administration’s focus on the environment, we’re hoping to work with Bahrain on sustainable energy developments as well. U.S. companies are involved in a lot of the major infrastructure projects whether it’s the design work for the new causeway to Saudi Arabia, baggage screening at the new airport, or in telecommunications. Besides this, we try to expand in newer areas as well, and see if there are opportunities for U.S. businesses working with the American Chamber of Commerce in Bahrain. This year marks the 15th anniversary of the FTA between Bahrain and USA. What do you see as being the key benefits of this agreement for both parties and can you tell us a little bit about the untapped opportunities for further growth under the FTA? Well, I think that flow of two-way trade of industrial and consumer products without tariffs is definitely the main benefit for Bahrainis and for American companies. For the United States, having access to the broader GCC market is also an advantage as far as what more can be done. There is still a very large segment of the business community in Bahrain that is not aware of the FTA or what its benefits are. So, we’re trying to do business outreach programs for them. We did a week-long series for women entrepreneurs to explain what the FTA means, the benefits of the FTA, and to answer any questions they had to help get them started. The Embassy also sponsored a contest with FinTech Bay for entrepreneurs to develop new apps. The winner received seed funding and training to support their business development. How will the end of the pandemic affect business and trade between the two nations? The pandemic hasn’t had a huge negative impact on business and trade between the U.S. and Bahrain because a number of the client companies that are here are in areas that were actually in greater need during the pandemic. I would say access to resources was one of the limitations, but I don’t think that there was a significant negative impact on U.S. companies. Also, the Embassy is now issuing multiple entry 10-year business/tourist visas to Bahrainis, and these things are going to help stimulate business further. Are there any, or likely to be any high-level delegations or VIP visits from the States to Bahrain or vice-versa that are planned at present? In my view, visits here are the best way for officials in Washington to understand Bahrain. From September last year to January 2021, we had high-level visits almost every week, following the signing of the normalization agreement between Bahrain and Israel. We are hoping to start receiving visitors after the easing of travel restrictions. Right now, travel from the State Department is limited.. However, we expect a robust U.S. delegation to attend the Manama Dialogue, as we have seen every year since the Manama Dialogue started in 2004. It is our goal to attract participants from both the legislative as well as the executive branch. Vaccine development and distribution has become priority in the global flight against the COVID-19 pandemic. The US-manufactured vaccine, Pfizer, proved to be quite popular among Bahrain’s citizens when choosing a vaccine. What are your thoughts on this? The U.S. joined the international Covax scheme with a goal to donate $2 billion to vaccinate 30 percent of the eligible population in every member country. We have been encouraging Bahrain and our other partners to also contribute to Covax. The U.S. is now starting to donate some of its extra vaccines to different countries that are in dire need. We have been very impressed by Bahrain’s effort from the beginning to tackle the pandemic, and have been making efforts to support the government’s efforts to expedite the deliveries of the Pfizer vaccine. His Royal Highness the Prime Minister Sheikh Salman bin Hamad Al Khalifa has had remarkable foresight. Where else do you have four different vaccines to choose from? Some of us at the embassy, including myself, got our vaccines from the Ministry of Health earlier on and we’re very grateful for that. Since you have served both the present and former administrations during your term here, have you experienced any dichotomy of interest from the two State Departments with regard to your dealings with the Government of Bahrain? The Biden Administration immediately rejoined the WHO and rejoined The Paris Agreement for climate change. All of those things also impacted us here in Bahrain. There has been more focus on supporting sustainable energy or environmentally sound efforts in the countries where we live. There continues to be a strong focus on human rights and that’s an area where we already have very good engagement with the government. The United States is also seeking election to the UN Human Rights Council for the 2022-2024 term. What has been your most memorable engagement as US Chargé d’Affaires and why? The past year was a memorable one for the U.S., Bahrain, and indeed the whole world. I will never forget working with my staff, and our Embassy community, to deal with the COVID pandemic, while also handling visits of the U.S. Secretaries of State, Defense, and Treasury to mark Bahrain’s normalization with Israel and the signature of the Abraham Accords. I am so proud to have led such an impressive Embassy team at such a historic moment! Chargé d’Affaires at the US Embassy in Bahrain, Margaret Nardi, has witnessed some trailblazing developments in relations between Bahrain and her country since her time on the island. She shares deeper insights on current US-Bahrain ties with BTM.
www.bahrainthismonth.com USA in Bahrain FOSTERING A PRO-BUSINESS AGENDA 6 July 2021
July 2021 7 www.bahrainthismonth.com What brought about the establishment of AmCham and what are its objectives? The American Chamber of Commerce in Bahrain (AmCham Bahrain) was formed in 2006 as an independent, non-profit, non-political business association with a charter to capitalise on the newly implemented Free Trade Agreement (FTA) between the US and Bahrain. Its purpose was to help companies take advantage of the new markets and benefits that emanated from this important agreement. AmCham’s objectives include promoting commerce, investment and goodwill between the US and Bahrain, providing a forum in which business executives with American interests may identify, discuss, and pursue common interests, to heighten awareness of Bahrain’s strategic location, business-friendly laws, and commercial role in the Middle East, and increase bilateral US-Bahrain trade and business opportunities. AmCham Bahrain is the official affiliate of the US Chamber of Commerce and part of the global network of more than 120 American Chambers of Commerce to foster collaboration amongst the members and greater business opportunities between the US and the Gulf region. Through these affiliations, AmCham helps its members succeed by providing a wide range of networking and information sharing opportunities, B2B introductions, government advocacy, valuable business intelligence, and customised business support services. How has the FTA bolstered existing ties between Bahrain and the US and how has it helped new ones to evolve? As you may know, the US and Bahrain have enjoyed an economic relationship for over 120 years and the FTA has certainly made it even stronger. Bilateral trade of goods and services have more than tripled since the FTA went to effect and we have all expectations that this will continue to grow once the world economies recover from the impact of Covid-19. It is significant to note that the US has negotiated FTAs with only 20 countries worldwide. The FTA is clearly a sign of the US government’s faith in the strength and transparency of Bahrain’s economy. From a larger perspective, this vote of confidence in Bahrain attracts investment into Bahrain by companies that may not even plan to trade with the US. The FTA is here to stay. The agreement does not expire, so companies can rely on the tenets and benefits of the FTA. “It has been an honor to serve AmCham as its president since 2013. We have attracted strong board members committed to furthering AmCham’s mission which has allowed us to grow stronger, larger, and more effective. I have enjoyed building new alliances both locally, regionally and in the US to best leverage our strengths, expand our connections, and serve our members” What are some of the most notable benefits of the FTA in Bahrain? The FTA offers significant benefits that increase the competitiveness of a company’s exports/imports between the US and Bahrain. One hundred percent of bilateral trade in consumer, industrial, and agricultural products are tariff free. Both countries have accorded substantial market access across their entire services sector. They provide strong protection and enforcement for copyright, patent, and trademark owners as well as intellectual property protection in the digital environment, supporting electronic media and internet service providers. Under the Agreement, both Bahrain and the US must publish their laws and regulations governing trade. Both countries also have committed, to the extent possible, to publish proposed regulations in advance in order an provide an opportunity for public comment prior to implementation. The Agreement required both countries to take measures to increase transparency and efficiency in customs administration, including publication of laws and regulations on the Internet and procedural certainty and fairness. All these benefits create a ripe environment for promoting bilateral trade and investment. There still remains great potential for expanding bilateral trade and investment. AmCham is committed to working with both governments and the business community to find innovative ways to grow bilateral trade and strengthen the private sector. What is your membership profile and benefits do members enjoy? Our members include Fortune 500 companies, small and medium enterprises, entrepreneurs, and non-profits. This includes American, Bahraini and other companies representing all sectors in the Bahrain economy with an interest in the US market. AmCham provides a forum for the exchange of information, insights and ideas, the development of professional networks, advocacy support for promoting solutions to issues that impact business, educational and networking programs and customised business service are just a few of the many benefits AmCham Bahrain provides its members. AmCham typically holds 30 events annually that are wide ranging and customised to meet our members’ varying needs and interests, making us the most active business association dedicated to US-Bahrain business opportunities. Each luncheon, seminar, tour, roundtable, and networking event provide members access and opportunities to meet other decision-makers from the private sector and government agencies. Members attend events for free or at a special discount. Membership includes invitations to ‘members only’ roundtables, exclusive events with visiting VIPs, business tours, B2B introductions, as well as unique promotional opportunities. “I would like to invite any company that desires to grow their presence in the US market and US companies investing in Bahrain to join the AmCham community and enjoy the benefits of an active and well-connected network.” Are there any new plans in the pipeline for AmCham? AmCham will be electing its next board of directors in July and they will assess new priorities but I know AmCham shall continue several current commitments which include raising awareness among the US oil and gas and alternative energy industries to encourage their interest and investment in the new and growing opportunities in Bahrain. We will continue to develop our resources to help companies use the FTA and find a path into the US or Bahrain market. We will also help companies better understand the tools available through the US Export Import Bank (EXIM) to help them compete in the international market. Listening to our members and finding innovative ways to support their success will always be a priority. We hope to bring back our charity golf tournament and US alumni reception later this year. As president of the American Chamber of Commerce in Bahrain (AmCham Bahrain) since 2013, Qays Zu’bi answers some pertinent questions put forth by Behnaz Sanjana, touching upon US-Bahrain relations and the association’s raison d’être.
www.bahrainthismonth.com 8 July 2021 USA in Bahrain Bahrain This Month’s Farah Baig chats with Mary McGinnis, the Executive Director of AmCham Bahrain, about the FTA, benefits of being a member and more. EXPLORING THE POSSIBILITIES
July 2021 9 www.bahrainthismonth.com Having joined the American Chamber of Commerce in Bahrain (AmCham Bahrain) in 2013, Mary McGinnis has a highly significant role as she directs all AmCham departments including membership, advocacy, sponsorship and consultancy services. With over 20 years of experience in the non-profit sector, she has successfully utilised her past experience to facilitate the growth of member companies in Bahrain. THE BENEFITS OF BEING AN AMCHAM MEMBER AmCham Bahrain has been in existence since 2006 when the Free Trade Agreement (FTA) between the Kingdom of Bahrain and the United States came into effect for the purpose of helping businesses in Bahrain make use of the FTA. “AmCham does that in various ways - we create a platform for business leaders to come together, network, share knowledge, learn and have access to resources,” explains Ms. McGinnis. There are currently around 200 AmCham members which includes iconic global Fortune 500 companies, SMEs, non-profits and individual entrepreneurs. “We’re certainly the most active business association dedicated to relations between Bahrain and the US,” she says. Around 30 AmCham Bahrain events, which are instrumental for networking and knowledge sharing, and often feature highlyexperienced topic speakers, are held every year. “We’ve collaborated with regional AmChams, during COVID, and had 75 virtual events which gives our members a rich opportunity to choose from a range of topics and experts in the GCC, MENA region and the United States,” says Ms. McGinnis. AmCham also provides members with advocacy services when faced with local or international issues which affect their business. “We go to the right body of people who can help resolve that, whether that’s in Washington DC or in Bahrain,” she explains, adding that the organisation then links members to resources which can open doors. “We also do introductions, certainly within our membership and other AmChams, and with companies in the United States. So, if a member is trying to expand their business that’s something we help them with – finding a partner,” she adds. “HOW CAN I USE THE FTA?” “It’s one of the most common questions we get, and it really depends on what the business is,” she says. Consultancy services at AmCham are instrumental for companies that are trying to determine their eligibility. “People believe if they could crack the secret of the FTA, their business would expand easily, but expanding your business, with or without the FTA, is challenging,” she explains, adding that businesses must understand the market, rules and regulations, and supply chain of the country they wish to expand to. “The FTA doesn’t make any of that, any easier; what it does is make it more competitive by taking away all tariffs for 98% of all goods and services that are created in Bahrain or in the US for bilateral trade,” she explains. In order to be eligible for the FTA, 35% of the good’s value has to be created either in the US or Bahrain. “This is because the purpose of the FTA is to help local economies through the creation of jobs and more. Since Bahrain doesn’t have a lot of natural resources, the 35% is often created through the labour of putting things together and transforming them into something new and unique. So, we help companies figure out whether their goods meet the requirements,” she says. Companies also have to be established in Bahrain and follow the requirements for exporting to the US to make use of the FTA. “An undersold aspect of the FTA opportunity in Bahrain is that companies from all over the world could come and set up here to manufacture and ship to the United States. Given its business-friendly environment, low cost of living and other advantages, Bahrain is an ideal location to reach the MENA and Asia market,” she says. THE GROWTH OF AMCHAM In 2013, AmCham’s membership was below 50 members and has now grown to over 200. The organisation has grown during the pandemic, and has attracted a good number of global and local companies. “I think businesses realised that belonging to a group that can help promote them, raise their visibility and connect them to clients and resources is a good investment,” she says. THE ROLE OF PAST EXPERIENCE Ms. McGinnis has travelled and worked in countries including India, Thailand, Italy and more and offers a cross-cultural perspective to her work. “Since Bahrain is so multicultural, as is AmCham, it allows me to connect, appreciate and support our members in an even better way. This is not only because I may have a story to tell of an experience in their country, but from a perspective of understanding how they may see the world in a different way - their perceptions and practices may be a little bit different. So, I can adapt my communication and what I’m offering to support that,” she explains. She also had the opportunity to live and work in different parts of the United States including San Francisco, New York, Boston, Washington, and Alabama. “That has further helped me have a better sense of the cultures and markets business-wise to help our reach into the United States for our members,” she says. A VERY SIGNIFICANT EXPERIENCE WITH AMCHAM Having been with AmCham for eight years, Ms. McGinnis has had several memorable experiences within the organisation. “I was very honoured to plan and lead the trade mission for the Minister of Oil and Gas back to Houston, Texas and Washington DC two years ago, soon after the new oil and gas fields were found. The Bahrain government is very interested in using US technology and expertise in developing those fields, so we met with the industry leaders in Houston,” she says. THE LAST WORD In the last five years, AmCham Bahrain has grown its network of affiliations and is now a member of over 120 AmChams across the world, including the GCC and MENA AmChams. “I’d like to encourage people to attend our events, talk to me about membership and how we could specifically support their business,” she says. “We are also a part of the US Chamber of Commerce in Washington, DC, which is the world’s largest business chamber with over three and a half million members. We can introduce you to a regional, global or American company that can help you expand your business. The possibilities are endless,” she concludes.
www.bahrainthismonth.com 10 July 2021 USA in Bahrain The American University of Bahrain (AUBH) is the first comprehensive, purpose-built, American-style co-educational University in the Kingdom of Bahrain, and is supported by the Elm Fund. AUBH offers a holistic journey for students and a unique approach to education that fosters interaction and collaboration between students, faculty, and the professional community. The contemporary and high-tech, 75,000 sqm. campus located in Riffa, was designed by US-based architects Ayers Saint Gross (ASG), who have developed projects for numerous universities in the US, including Harvard University and Johns Hopkins University. Along with classrooms, library, and labs, the campus includes a Sports Center with indoor and outdoor courts and fields, vast student commons, and an auditorium for special events. True to being innovative and cutting-edge, AUBH also recently added voice technology to its campus with the launch of two Alexa skills which are aimed at providing students, educators, and parents with the ability to use their voice to maximise the learning experience and enrich university life whilst providing critical academic and campus information. AUBH curricula are built by experts and specialists to equip students with the knowledge and soft skills to succeed in a rapidly ever-changing environment. The AUBH quality of American-style education mirrors that of the best universities in the United States. The University’s unique academic structure enables students to find their real passions and allows them to develop their abilities, leading to long successful careers in their chosen industry. AUBH carefully considers how to academically challenge a student while simultaneously preparing them for a rewarding career and competitive job market. Students enrolling in AUBH are exposed to a university life that is very much influenced by collaborative learning, critical thinking, and technical education in an American-style University environment. Beyond the academic education that the students receive, they assimilate soft skills and competencies including problem solving, negotiation and creative thinking. The University, which primarily focuses its curriculum on STEM and Business, offers programs within the Colleges of Business & Management, Engineering, and Architecture & Design. Those include a Bachelor of Business Administration in Management, a Bachelor of Business Administration in Finance, a Bachelor of Science in Computer Science, a Bachelor of Science in Industrial Engineering to name a few. The university also plans on offering the following degrees at the graduate level very soon: a Master of Science in Engineering Management*, a Master of Business Administration*, and a Master of Arts in Multimedia Management* among others. As AUBH continues to make its mark on the GCC and beyond, these programs will continue to expand and grow. Notably, on June 3rd, 2021, AUBH became the first University in the Kingdom to achieve eligibility to proceed with an Application for Accreditation with the WASC Senior College and University Commission (WSCUC). This is one of the highest levels of quality assurance, and once awarded, AUBH would become the first and only higher education institution to be accredited by WSCUC in Bahrain. AUBH’s “beyond-the-classroom” approach, has a purpose of empowering the next generation with confidence, leadership and professionalism; skills they will required in the workforce. It is soft skills like these and collaboration with companies such as Mumtalakat, stc Bahrain, Diyar Al Muharraq, Bahrain Airport Company, and Flat6Labs - partnerships which help propel AUBH students into the corporate world. It’s fair to say that day-to-day life has changed since the pandemic began, and institutions that have operated the same way for years are having to adapt. As part of the University’s plan, students have access to a dual-modality experience, allowing them to attend classes on campus according to the University schedule, and simultaneously online, where students who are unable to attend class on campus or prefer to study at a distance can attend at the same time as students in the classroom. This solution incorporates a specialised camera system with views of the classroom, live broadcasting and remote participation, whiteboards, and activity through our interactive CleverTouch monitors, all being shared through Canvas, a cloud-based learning platform, and Microsoft Teams. For more information or to book a sociallydistanced, in-person campus tour, please visit aubh.edu.bh or call +973 77 999-997. To go on a virtual campus tour please visit: tour.aubh.edu.bh. The American University of Bahrain has changed the face of education in the Kingdom of Bahrain. Here’s why: World-class education starts here! *Subject to final approval by the HEC.
July 2021 11 www.bahrainthismonth.com The American University of Bahrain (AUBH) has formed a partnership with California State University, Northridge (CSUN), which is sure to not enhance the higher education sector in the Kingdom of Bahrain, but also create a pathway to the US for its students. CSUN is part of the 23-campus California State University system, which is the largest in the United States with nearly 500,000 students and more than 50,000 faculty and staff. “We are proud to be pursuing an academic partnership with CSUN (subject to final approval from the HEC) which is accredited by the Western Association of Schools and Colleges (WASC) and a number of field-specific accreditors,” says American University of Bahrain, Provost, Dr. Jeff Zabudsky. “This pioneering partnership in the making aims to connect students based in the Middle East and North Africa to the largest university system in the United States, effectively paving a seamless pathway to the U.S. for those aspiring to access a more flexible international experience,” he adds. Located in Los Angeles, CSUN is one of the largest universities in the United States enrolling nearly 40,000 full- and part-time students in Fall 2020. Accredited by WASC, CSUN employs more than 2,000 faculty members teaching courses across 69 disciplines, master’s degrees in 69 fields and three doctorates. CSUN is widely recognised for impacting the lives of students and preparing them for leadership roles. “Through the academic partnership with CSUN, AUBH students would gain access to a robust curriculum focused on forefront preparation for academic success, as well as for careers in the regional and global marketplace, opportunities to study abroad, and a pathway to finish their studies in California,” explains Dr. Jeff, adding that CSUN has many discipline- and field-specific accreditations. AUBH would collaborate with CSUN to align its high-quality curricula and create opportunities for students to experience a broad range of new programs and international experiences, including attending summer programs in California, and receiving a CSUN degree through completing one, two, or three years of coursework enrolled at CSUN, and vice versa at AUBH, for CSUN Students who wish to study in Bahrain. “Moreover, as academic partners we would develop opportunities for visiting professorships, industry collaborations, and internship opportunities between Bahrain and the United States,” he says This partnership would also provide students with a lucrative option to travel when they are ready for an international experience. “Effectively, we are working on providing students with a wide array of opportunities to travel abroad when they are ready to do so, whether it means starting a year, two, or three at AUBH and then transferring to CSUN, making the experience more accessible financially and from a global readiness point of view, as some parents are hesitant to send their children abroad as soon as they graduate from high school,” he says. This international partnership with CSUN would give students access to the University’s nine colleges: the Mike Curb College of Art, Media, and Communication; David Nazarian College of Business and Economics; Michael D. Eisner College of Education; College of Engineering and Computer Science; College of Health and Human Development; College of Humanities; College of Science and Mathematics; College of Social and Behavioral Sciences; and the Tseng College for Graduate, International and Midcareer Education. “Crafting this distinctive partnership would not only represent an impressive milestone for the Kingdom in its continued efforts to elevate the quality of education in Bahrain, but it would also present a plethora of new opportunities for students based throughout the region and beyond to experience a world-class higher education, starting right here in the Kingdom,” says Dr. Jeff. “It would also open new avenues of collaboration between the industry here and in the U.S., creating new opportunities of exchange of a commercial, cultural, and artistic nature. The sky is the limit!” he concludes. For more information about AUBH, please visit aubh.edu.bh. For more information about CSUN, visit www.csun.edu. American University of Bahrain Provost, Dr. Jeff Zabudsky, talks about the benefits students in the region can enjoy through the university’s stateside partnership. The Path to the Land of Opportunity
www.bahrainthismonth.com USA in Bahrain Ahmed Yateem, the Managing Director of Yateem Airconditioning is one of the emerging brood of prominent young family business owners reflecting with pride upon his family’s business and personal relationships with the United States. “A legacy that started a century ago by his late grandfather Mr. Hussein Yateem continues to develop in the 21st century” says Mr. Yateem highlighting the A.M. Yateem Brothers- an epitome of Arabian Trade Philosophy & culture which follows the motto of “Simplicity and honesty in Business”. As we sat down over coffee in the Yateem Airconditioning office in Manama along with their COO, Mr. Mazin Zaidan, Mr. Yateem had prepared evidence in the form of newspaper cuttings and old advertisements documenting his grandfather and great-grandfather’s strident efforts to bring the best from America to serve Bahrain’s communities. As a young 28-year-old ambitious businessman, Mr. Hussein Yateem always had an eye for the best quality and highest form of customer service. According to one article in the New York Times, on 4th August 1939, Mr. Hussein Yateem, Mr. Ahmed’s late grandfather visited the United States for the first time in 1939 accompanying Sheikh Mohammed bin Isa al Khalifa to attend the World Fair. A visit that opened up a sea of opportunities. It was during this visit that he met another fellow businessman turned friend, the founder of Carrier, Dr. Willis Carrier. A friendship that blossomed into a strong relationship between Bahrain and the United States, most importantly favouring the future of business developments in Bahrain. In an era where air conditioning was relatively new, at the fair Mr. Hussein was mesmerised by a large revolving globe showing visitors how air conditioning was used all over the world- from the Arctic circle to the equator. Inside the Carrier Corporation pavilion, which was shaped like a giant igloo with “snow” encrusted walls and the “Northern Lights” glowing from its ceiling they explained the system that had the power to change climates. As a quick observer Mr. Hussein immediately spotted the potential for the Middle East region. By 1985, Mr. Hussain Yateem was one of the few people who had known and interacted with Dr. Willis the founder of Carrier. Hence, the then Carrier president, Mr. Geraud Darnis, in 2010 flew all the way on his private jet to Bahrain specifically to meet him. With the long history of trading with the USA, the A.M. Yateem Brothers contributed in developing the island’s business structure in numerous fields. In 1923, Mr. Ahmed’s late great grandfather Mr. Ali Ahmed Yateem was the importer of General Motor vehicles and later Mr. Hussein Yateem imported Studebaker vehicles in the 1940’s. In an article in the South bend Tribune, Mr. Hussain, a man with a quick wit, joked that Studebaker vehicles don’t wear out, only to ensure that the vehicles were so reliable and long-lasting, that there was never any need to replace them. In the same article, Mr. Hussein, master of diplomacy, was also quoted saying that, “President Roosevelt is the most charming man I have ever met.” Adding to his established business of a movie theatre, concession for L&M tobacco, operation of distilled water, ice plants, gasoline and kerosene, Yateem became the official distributor for Carrier in 1946. This was followed by another major landmark in 1981 with the opening of the Yateem Center, which was the very first airconditioned shopping centre in the region; using Carrier technology, located next to Bab Al Bahrain. The first ice plant was introduced into Bahrain using Carrier Brunswick technology and was importing US manufactured appliances including refrigerators in the 1950s. These developments became popular with the island residents. A large population purchased air conditioners for their homes to “beat the heat” while weekends were spent visiting the Yateem center with family and friends – the results of a visionary Bahraini businessman with unmatched foresight. A Centuryof Trade 12 July 2021 Willis Carrier Carrier President, Mr. Geraud Darnis, meeting Mr. Hussain Yateem in Bahrain in 2010. Mr. Ahmed Yateem
From Yateem Air Conditioning « The Smartest Choice » Why Yateem Air Conditioning? 3 More Than 70 Years Experience In Air Conditioning 3 We design, fabricate and implement HVAC projects 3 Smart Air Conditioning Solutions That Suit All Needs 3 Vast Experience In Maintenance and Technical Problem Solutions Tel: + 973 17 253177 Email: [email protected]
www.bahrainthismonth.com USA in Bahrain The American Mission Hospital has a long-standing history in Bahrain’s healthcare sector. Could you highlight the relationship that Bahrain and the US have through the hospital? Our hospital has played a critical role in US-Bahrain relations. In 1892, a man from New Jersey, Dr. Samuel Zwemer, sowed the first seeds of modern healthcare in Bahrain on his arrival. Following his continuous requests, Dr. Sharon J Thoms and his wife, Dr. Marion Wells Thoms, who should rightly be called ‘the first modern physicians of Bahrain’ were sent by the Arabian Mission in 1900. The then Hakim of Bahrain, Shaikh Isa bin Ali Al Khalifa, the great-great grandfather of our current ruler His Majesty King Hamad, helped them purchase land officially following which they constructed the Mason Memorial Hospital. We must always remember that long before Bahrain found oil in 1932, and long before US naval forces stationed their fifth fleet here in the 1970s, Americans were coming and serving in this country, and it was through this historic hospital. Many have lost their lives to diseases contracted here, and died in the line of duty. In a way, American doctors and nurses had set a base for establishing an effective healthcare system, not only in Bahrain, but also across the region we now know as the GCC. In the early 1900s, many AMH healthcare workers had died treating patients of cholera, typhoid and various epidemics that hit Bahrain during those times. Are there any collaborations with medical associations in the US and otherwise in the pipeline? Will there be any exchange of medical expertise? We will be having collaborations with the Children’s Hospital of Philadelphia (CHOP), which is the second largest children’s hospital in the US. We are also looking at a partnership with the Great Ormond Street Hospital for Children, London, which can provide tertiary level consultation services. Tell us about the hospital’s recent US accreditation. In May, we became the first private hospital in Bahrain to win a College of American Pathologists (CAP) Accreditation – an accreditation that medical labs around the world aim to achieve. CAP evaluates and certifies best practices in pathology and laboratory medicine. Our lab worked hard to ensure our quality systems are all in place to earn this coveted accreditation. How does the hospital remain one of the most advanced and stateof-the-art facilities on the island? We have always been quick to embrace new medical technologies and their applications in healthcare. It might interest your readers to know that in 1940s, the first X-ray machine in all of the Arabian Gulf was brought by the American Mission Hospital, Bahrain. It was only 10 years later, when government healthcare facilities were becoming more robust, that the Naim Hospital acquired one. Could you tell our readers about the latest expansion in A’Ali? The King Hamad American Mission Hospital in A’Ali is a USD70 million, 775,000-squarefoot hospital. It will include an eight-bed intensive care unit (ICUs), 17-bed neonatal intensive care units (NICUs), outpatient unit, 20-bed urgent care unit, sixbed labour/delivery/recovery unit, and five modular operating rooms. The new hospital will open in October 2022 and is going to be a teaching hospital, with some parts built specifically for this purpose. This eco-friendly, solar-run project will also include underground parking for 500 cars, a 129,000-square-foot staff accommodation building, and landscaped garden area. How has the hospital been instrumental in the Kingdom’s fight against COVID-19 since the start of the pandemic? We had to be innovative and agile. We leveraged technology to provide virtual consultations, adapted to the pandemic quickly and set up a Covid-19 Task Force within the hospital. Sadly, our team member Dr. Solomon became the first physician in Bahrain to die of Covid-19 in June 2020. He must’ve contracted it while treating patients in Zwemer Clinic. And, as I had mentioned in the beginning, he is now counted among the many physicians of AMH who lost their lives in the line of duty. Corporate CEO and Chief Medical Officer at American Mission Hospital (AMH), Dr. George Cheriyan takes Farah Baig on a journey through the hospital’s illustrious history, plans for growth and drive to remain one of the most advanced healthcare providers in the Kingdom. A HISTORY IN HEALTHCARE 14 July 2021
www.bahrainthismonth.com USA in Bahrain Real estate and commercial developments across the Kingdom of Bahrain have proved to be a clear sign of innovation and progress for the nation. One company in particular, First Bahrain Real Estate Development Company (First Bahrain) has developed a glowing reputation in the field by focusing on niche opportunities, building right sized properties to meet the local demand. Among the most recognisable properties in the company’s growing portfolio are El Mercado Mall and its neighbouring residential property, El Mercado Village, which are located in Janabiya, aside from El Balcón Mall which has been developed in the Seef District. “We have a diversified portfolio which stretches across the retail, residential and industrial sectors. This diversification has proved to be important for the sustainability of our business,” says the Chief Executive Officer of First Bahrain, Omar Al Temiemy. “El Mercado is an upscale neighbourhood market anchored by the flagship store of the Alosra Supermarket chain, which sets the tone and demographic for the mall which also features a range of cafés, restaurants, and services to meet the needs of the surrounding community,” explains Mr. Al Temiemy. Promoting a healthy lifestyle, El Mercado features Tri Life, the premiere bicycle and triathlon gear shop, and the worldrenowned gym, Anytime Fitness. Pampering is available at Vanity Salon and The Groom Room, for women and men respectively, while specialty coffee is on offer at Blink, Havana or Starbucks. Visitors can also take in the game along with a meal at Venice, get seafood at Samui Thai or a burger at McDonald’s. You can also take care of your health at Cryo Temp rehabilitation and Boots Pharmacy or your personal business at Ahli United Bank. The outdoor nature of the mall provides for, quite literally, a breath of fresh air, while it also proves to be a safe environment for children. “The water features and greenery help you relax and enjoy a beautiful evening under the stars with family and friends,” he says. The company’s latest development is the El Balcón Mall and the much-anticipated Jarir Bookstore which is Saudi Arabia’s premiere brand for books and home electronics. “The mall centers around an open courtyard with all shops having outdoor seating, a feature that has grown substantially in demand under the recent circumstances,” he says. Visitors can relax at one of the salons, or perhaps get some of the island’s best dental care or dermatology services, at Dr. Ali Mattar’s Glow for Dental and Derma. It also features a drivethru Starbucks and a new, locally developed specialty coffee brand, Black Drop. “Our property tenants are distinct and handpicked – unique Bahraini businesses that reflect the best that Bahrain has to offer – along with internationally known brands,” he explains. El Mercado Village, which is close to the Saudi Causeway, is a beautiful mixed-use community comprised of 42 villas and townhouses integrated with an upscale neighbourhood market. “Only nine homes in the development remain available for lease or sale, and these are designed to offer modern amenities with a classic touch,” he says. The cornerstone for the company’s success has proved to the strength of their relationship with the local community. “Likewise, the strong support of our bank, Khaleeji Commercial, has been instrumental in enabling our ability to bring to completion two projects during this difficult year. This spirit of partnership in working closely with our stakeholders is what sets us apart,” he says, further expressing his sincere appreciation for the support provided by government organisations, namely Tamkeen and the Central Bank of Bahrain, during the pandemic. “Without these measures many shops would not have survived. We are confident that working together, we will come through this difficult season and realise a better future,” he concludes. We chat with First Bahrain CEO, Omar Al Temiemy, about his thriving real estate properties and what makes them unique. Built for the Community 16 July 2021
- COFFEE - - CHOCO - Your favorite neighborhood market in Janabiya. Alosra Supermarket, McDonald's, coffee shops including Starbucks, and restaurants with various cuisines. elmercadoj @samui_bh @havanacafe_bh @venice_bh @gotrilife @vanitysalonbh @squisitogelato @cafemayfair @blinkcoffee.bh
www.bahrainthismonth.com USA in Bahrain Trans Arabia International Trading W.L.L.(TA), established in 2012 by CEO and Bahrain based entrepreneur, José Matos, specialises in Food Service supplies and represents a number of major international brands. As the exclusive distributor of Café D’Vita powdered beverages (including the most exquisite cappuccinos, iced coffees, hot cocoas, chocolate and vanilla based drinks); Trans Arabia operates primarily in Saudi Arabia and Bahrain and acts as the exclusive broker for the rest of the Middle East region. Other major US brands marketed and distributed by Trans Arabia include Finest Call (cocktail mixers); REAL Infused (syrups); Franks RedHot Sauces; Sweet Baby Rays BBQ Sauces; Glitz and Popping Pearls; both of which are made in the US but Bahraini branded. “As far as I am concerned, the key elements that define a US brand and make it stand out from the other countries’ equivalent are quality of product, stock availability, proper inventory control, outstanding after sales service and training”, confides José. More recently, the company has also begun Food Retail operations and expects to develop these further very soon. “We have seen consistent growth throughout the past five years, with the exception of 2020 for obvious reasons,” says José, “and we look forward to reaching even greater heights in the near future.” As well as their US products, Trans Arabia are also the Food Service agents for Dilmah Ceylon Tea, Giffard Syrups, Sauces and Fruit Purees, Chai Lattes; Matcha Green Tea mixers and powders as well as Master of Mixers. With large-scale supply contracts not only to major hotels and restaurants but also to large corporate entities including the national airline, Gulf Air, Trans Arabia has come a long way in one decade of business and now looks to regional expansion as the next logical progression. “Throughout the region, we take the orders, manage financial transactions, coordinate with our distributors, and then ship directly from US to the various countries where we have appointed distributors,” he says. “Also, in 2018, we set up production facilities for a new branch of our operation; Veggietalis W.L.L., which specialises in processing fresh cut vegetables packaged in vacuum”, says José. “We expanded once again in 2020, to produce frozen french fries in standard and customized sizes, cubes and wedges,” he adds. Veggietalis as the first frozen french fries factory in Bahrain, supplies a large number of hotels, cafes and restaurants delivering an outstanding product to Trans Arabia’s Food Service clients. The company acts as the marketing arm of Veggietalis, distributing all frozen product lines via their temperature-controlled vehicles; made up of a fleet of eight delivery vehicles, just for the Bahrain market. “As part of our expansion strategy, we are currently developing efforts to create a retail distribution project with some of Bahrain’s Class A supermarkets and Hypermarkets to further develop our local presence in Bahrain while, at the same time, securing additional retail brands,” says José. “At Trans Arabia/Veggietalis, we pride ourselves on supplying premium quality brands and providing our customers with outstanding after sales service, presentations and demonstrations, sharing product know-how and food preparation techniques. It is this passion for detail and obsession with quality that makes us such a successful operation with a totally satisfied client base exceeding 800 clients at present,” he says. José is extremely up beat regarding the FTA agreement and the benefits it has provided his company within recent years. “The FTA has given us a big advantage in terms of the absence of import duties on the US products that we import. Our brands are very well known and quality is guaranteed and consistent with every shipment. It is indeed a pleasure doing business with the United States”. He continues, “We are always looking for new opportunities in established product lines and with new technologies entering the food manufacturing industry in particular, we are truly excited about the immediate possibilities; dealing in truly healthy alternatives for confectionery, ice cream and fat calorie reduction products and services. We expect to be on the vanguard of this movement throughout the entire region.” Eat, Sell and Serve 18 July 2021
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