The festival aims to increase the number of visitors from neighbouring GCC countries by providing an additional tourist attraction in the country during the Holy Month. Local merchants will have the opportunity to view the latest international products and can engage in trade talks and deals with suppliers from around the world. It will also provide buyers with product diversification as well as competitive prices, which will indirectly benefit the national economy. There will be a variety of activities for families and young children. Visitors will be welcomed every day from 11am to 3pm, and from 7.30pm to 1.30am. The event runs until the third day of Eid.