Chopard Unveils Marassi Boutique
by: BTM - Mon, 05 Jan 2026
Luxury Maison Chopard has expanded its presence in the Kingdom with the opening of a new boutique at Marassi Galleria Mall, in partnership with Bahrain Jewellery Centre. Set within one of Bahrain’s most prestigious retail destinations, the boutique introduces Chopard’s refined aesthetic and commitment to craftsmanship in a contemporary, design-led setting.
Designed in collaboration with Caroline Scheufele, Co-President and Artistic Director of Chopard, the space reflects the Maison’s signature design codes. Light-toned white oak, soft leathers and carefully selected materials create a warm, elegant atmosphere, offering an environment that invites guests to linger and explore.
Speaking of the opening, Ms. Scheufele described the boutique as more than a showcase. It is intended as a reflection of Chopard’s family spirit, passion for excellence and long-standing commitment to sustainability. The design brings together beauty and purpose, framing creations that celebrate exceptional gemstones, precious materials and artisanal savoir-faire.
The Marassi boutique presents Chopard’s full universe, from high jewellery and iconic collections to fine watchmaking. Visitors can discover timepieces crafted in the Maison’s own Lucent Steel™,produced with a high recycling rate, alongside jewellery created using 100 per cent ethical gold. Together, these practices underline Chopard’s leadership in responsible luxury, where innovation and ethics move hand in hand.
The Shirazi family, owners of Bahrain Jewellery Centre, noted that the opening marks an important milestone in their long-standing partnership with Chopard. The boutique has been conceived as an elevated and memorable environment, designed to enhance the client experience while maintaining the discretion and service excellence that BJC is known for.
Founded in 1860, Chopard remains a family-run Maison, mastering more than 50 artisanal professions across its production sites. Its global presence today includes more than 150 dedicated boutiques worldwide, alongside enduring cultural partnerships such as the Cannes Film Festival and the Mille Miglia classic car race.
With its opening at Marassi Galleria, Chopard further strengthens its connection with Bahrain’s discerning clientele, offering a space where heritage, innovation and emotion come together in a distinctly modern luxury setting.
Tags #bahrain shopping destination #gulf luxury brands #ethical luxury jewellery #high jewellery bahrain #swiss luxury watches bahrain #bahrain jewellery boutique #marassi galleria luxury #chopard marassi boutique #Chopard Bahrain #btm january 2026
Digital Edition
Bahrain This Month
May 2026
Related Articles
Unified Guest Experience
Fri, 08 May 2026
Sole Focus
Fri, 08 May 2026
Less Thriller, More ABC
Fri, 08 May 2026