Business

stc Bahrain Harnesses AI Face Recognition Technology

by: BTM - Tue, 02 Apr 2024

stc Bahrain has announced the launch of a first-of-its-kind instant mobile SIM activation service using AI face recognition technology. This pioneering technology-driven solution will revolutionise the customer experience by offering a digital journey powered by Artificial Intelligence (AI) and eSIM technology. The move is expected to significantly contribute to Bahrain’s digital transformation agenda in line with the Kingdom’s 2030 economic vision.

“stc Bahrain is proud to be the first telecom operator to use AI facial recognition technology, solidifying Bahrain’s position in technology and innovation excellence,” says stc Bahrain CEO, Eng. Nezar Banabeela.

“By leveraging AI face recognition technology and eSIM capabilities, our existing and new subscribers can get an eSIM number online and activate it without visiting any stc outlet. Our aim is to empower customers by offering a seamless digital experience that enhances convenience and efficiency,” he adds.

Collaborative efforts of the Telecommunications Regulatory Authority (TRA) supported the implementation of stc Bahrain’s new AI-powered instant mobile SIM activation solution.