Motoring

Hyundai EV Youth Challenge: Inspiring Bahrain’s Future Innovators

by: BTM - Tue, 07 Oct 2025

Hyundai Bahrain has successfully concluded the Hyundai EV Youth Challenge, an initiative designed to celebrate creativity, innovation and sustainability among the Kingdom’s youth. The event, part of the wider Design Your Future (DYF) campaign, gave participants hands-on exposure to Hyundai’s electric vehicles while equipping them with valuable marketing, communication and teamwork skills.

Over the course of two dynamic days, 60 students aged between 16 and 24, representing schools and universities across Bahrain, took part in the challenge as 11 teams. Participants test drove Hyundai EVs and engaged in expert-led workshops covering EV technology, sustainability and marketing strategy. Each team then developed and presented innovative campaigns to a panel of judges comprising industry leaders, automotive marketing professionals and sustainability experts.

Celebrating Creativity and Success
The competition’s winners stood out for their originality, teamwork and fresh perspectives. The Best Overall Marketing award went to Al Al Mustafa Alani, Rashed Aldoseri, Hamad Alshear, Nawaf Alsabagh and Mohammed Ali. The Creativity & Innovation category was won by Muneer Abd Alraqeeb, Ali Abdullah, Yahya Alrashid, Shouq Albinali and Baqer Alsaegh. Meanwhile, the team of Ahmed Al Merbati, Saud Juma, Feras Al Modawebm, Hasan Jasim and Ali Aryan secured the Highest Public Vote.

Voices of Leadership
Nawaf Alzayani, Managing Director of First Motors – Hyundai Bahrain, highlighted the importance of the challenge: “Hyundai Bahrain is proud to lead this initiative, which aligns with our vision for a sustainable, carbon-neutral future. Supporting young talent through hands-on experiences not only inspires creativity but equips them with the skills to embrace sustainable solutions and drive meaningful change. Today’s participants are tomorrow’s innovators and leaders.”

Adding to this, Zahraa Taher, Chairperson of the DYF Advisory Committee, reinforced the value of collaboration: “The Hyundai EV Youth Challenge perfectly exemplifies how partnerships between industry and youth initiatives can empower the next generation. Participants gain insight into sustainability and innovation while developing essential professional skills, preparing them for the future workforce.”

Building Sustainable Pathways
The Hyundai EV Youth Challenge forms part of Hyundai Bahrain’s broader efforts to promote sustainable mobility and youth empowerment. Alongside the challenge, other DYF initiatives such as the Business Quiz Show, DYF Podcast, interactive workshops and Skills Hunt provide platforms for young people to showcase their creativity, enhance their professional skills and contribute to building solutions for a greener future.

With its focus on innovation, sustainability and practical learning, the Hyundai EV Youth Challenge has reinforced Hyundai Bahrain’s role not only as a leader in electric mobility but also as a champion of the next generation of change-makers and innovators.