Grand Opening of Durance at Marassi Galleria
by: BTM - Sun, 28 Sep 2025
Ali Al Mulla Group has officially entered the Bahraini market with the grand opening of the first Durance boutique at Marassi Galleria. This launch marks the beginning of an ambitious investment plan for the Kingdom, with the Group announcing an indicative investment plan of BD100m to support the introduction of up to 40 luxury brands over the next five to seven years.
The launch event was held under the auspices of H.E. Fahad Mohammed Salem Kardous Alameri, Ambassador of the United Arab Emirates to the Kingdom of Bahrain, and was attended by his Deputy, Mr. Humaid Salim Alghfeli. Also in attendance was Mrs. Amélie Giraud-Telme, spouse of H.E. Mr. Eric Giraud-Telme, Ambassador of France to Bahrain, along with distinguished guests, including government representatives and leading figures from Bahrain’s business and social community.
The opening of Durance, the renowned French lifestyle and home fragrance brand, signals the start of Ali Al Mulla Group’s long-term engagement to enrich Bahrain’s luxury retail landscape.
The elegant boutique offers visitors a sensorial journey into Provence, with an extensive range of home fragrances, candles, body care and lifestyle products inspired by the rich natural heritage of southern France. Designed to bring “the art of living beautifully” into every home, the store reflects Durance’s long-standing dedication to craftsmanship, authenticity, and sustainable ingredients.
Speaking at the launch, H.E. Ali Al Mulla, Chairman of Ali Al Mulla Group, said: “We are proud to bring Durance to Bahrain as the first of many world-class brands we plan to introduce. This is a landmark moment for our Group and the start of planned long-term investment activity in the Kingdom. Our vision is to contribute to Bahrain’s vibrant economy by supporting the introduction of up to 40 prestigious brands over the coming years, and this boutique at Marassi Galleria is the first key step in that journey.”
With its opening at Marassi Galleria, Durance invites customers in Bahrain to discover refined French artistry through an immersive retail experience.
Explore the elegance: View the Durance boutique launch gallery
Digital Edition
Bahrain This Month
May 2026
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