Where Heritage Meets Modernity: Ruhi Week Arrives in Bahrain
by: BTM - Thu, 26 Feb 2026
Devji Aurum, the storied house of jewelry design since 1950, is proud to announce the return of its signature event, Ruhi Week- Heritage Jewelry Show 2026. This exclusive showcase will be held at the Devji Aurum boutique in City Centre Bahrain from 25 February to 3 March 2026, beginning with the unveiling of The Ruhi Collection- Iconic Series.
Event Overview and Significance
The Ruhi Week serves as a sensory journey into the heart of modern Arabic luxury. The event centers on the evolution of the Ruhi Collection, a pillar of the house since 1996 that bridges the gap between cherished heritage and architectural modernism.
The heart of the event lies in the Ruhi Collection- Iconic Series, which explores the beautiful interplay between 21k Bahraini gold and unique special cut gem stones. These one-of-a-kind pieces range from opulent statement chokers for the traditional woman to delicate, versatile designs for the modern, fashion-forward aesthetic.
New Collections and Design Element
This year’s presentation introduces a heightened focus on texture, movement, and architectural structure. Guests will also encounter the limited made “Ruhi Amber” collection. Crafted in 21-karat gold and set with some of the most exceptional amber stones, these pieces embody richness in both material and narrative. They are bold yet soulful designed for collectors who appreciate rarity and meaning in equal measure. They will also witness the structured geometry and uniqueness of the Ruhi Pearl Pyramid Collection. Pyramid motifs and gold coin elements create movement and dimension, transforming each piece into wearable architecture. In its inimitable style, Devji Aurum breathes life into these precious stones, transforming them into bejewelled treasures that capture both grandeur and ingenious craftsmanship.
Each creation explores the tension between softness and strength between heritage codes and contemporary styling.
Leadership Perspectives and Brand Vision
Managing Director Mr. Mahesh Devji notes that the brand continues to carve an enviable position in the Middle East through constant innovation. "We are excited to welcome our patrons to experience a collection that takes our passion for timeless jewelry to an even wider audience," he shares. Brand Design Director Mr. Dev Sagar adds, "This year, we celebrate the joy and sheer brilliance of these vibrant hues, creating masterpieces that are beyond the expectations of the Devji Aurum woman."
Devji Aurum’s play on bejewelled artistry is set to be a definitive highlight of the season and invites you to witness this symphony of brilliance and original design firsthand. In celebration of the occasion, guests will have exclusive offers and VAT advantages offered on the Ruhi masterpieces.
Click to view the Devji Aurum The Ruhi Collection Event Photos
Digital Edition
Bahrain This Month
May 2026
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