28,000 European Tourists to Visit Bahrain

by BTM

Tue, 04 April 2023

28,000 European Tourists to Visit Bahrain

CEO of Visit Bahrain, Ali Amralla, has stated that the company has inked agreements with numerous travel and tourism organisations around the world with the aim of bringing 28,000 European visitors to the Kingdom of Bahrain between September 2023 and March 2024.

“These agreements are the largest in the company’s history and that will primarily draw tourists from Germany, Russia, and Britain, apart from other European nationalities,” he says of the agreements which were signed concurrently with Visit Bahrain’s participation in ITB Berlin - the world’s largest travel trade fair. 

Bahrain’s private tourism sector organisations have played a key role in reviving the industry and promoting Bahrain’s as a travel destination. The agreements are part of a larger strategy implemented by Visit Bahrain to attract tourists from all over the world. “The Ministry of Tourism and BTEA provided us with full support during our recent participation in ITB Berlin. The Minister of Tourism, HE Fatima bint Jaafar Al-Sairafi, attendance at this event had a significant impact on fostering cooperation with our partners.”

The company has expressed its commitment to advancing Bahrain’s tourism industry through similar initiatives to support the objectives of its Tourism Plan 2022–2026.