A Lucrative Collaboration

by BTM

Thu, 06 May 2021

A Lucrative Collaboration

The national carrier of the Kingdom of Bahrain, Gulf Air, and Bahrain Tourism and Exhibitions Authority (BTEA) recently signed a Memorandum of Understanding with the objective of promoting Bahrain as a tourist destination in France and Germany. The MoU will allow both parties to collaborate and combine efforts to attract more tourists to choose Bahrain as their holiday destination or spend a number of nights in transit before reaching their final destination.

The MoU will pave the way to create stronger awareness of Bahrain as a tourist destination in France and Germany by appointing sales and marketing executives based in Paris and Frankfurt. The collaboration will see both Gulf Air and BTEA promote Bahrain as a boutique destination and work closely on various initiatives to establish comprehensive offering. Areas of pricing, distribution, digital marketing, media engagement and press trips will be the main focus of the appointed teams in both European countries.

The MoU was signed between Gulf Air and BTEA’s executive management teams represented by Gulf Air’s Acting Chief Executive Officer, Captain Waleed AlAlawi, and BTEA’s Chief Executive Officer, Dr. Nasser Ali Qaedi.