Sun, 03 February 2019
Majid Al Futtaim (MAF) and I.AM+ have joined forces to introduce groundbreaking AI-powered customer-focused solutions.
In a move announced at the World Economic Forum in Davos, MAF is to partner with Los Angeles-based technology company, I.AM+. Founded by innovator and global music artist, will.i.am, I.AM+ will offer MAF its Omega platform, an AI-powered conversational and contextual voice assistant that will enable an entirely new level of experiential retail at various customer touchpoints.
The technology delivers deep cross domain knowledge for a seamless customer experience, by passing and sharing common traits across several industries and services. The solution addresses a rising gap between what consumers want from their shopping experience and the level of satisfaction with their experiences across various domains.
MAF aspires to be as prominent digitally as it is physically by adding a digital dimension to its businesses and enhancing its data and analytics capabilities.