Bahrain Islamic Bank (BisB) has announced the appointment of its first digital virtual employee ‘Dana’, who will be “setting measures and instilling creative methodologies to ensure BisB’s portfolio of products and services is developed innovatively and simply”. Dana will be taking the lead in enlightening the public with general information on the bank and its products and services, digitally providing tips and insights on fin-tech and financial trends, and supporting the bank’s aim to improve engagement and interaction with customers across BisB’s digital platforms. This revolutionary step provides leading and innovative financial solutions to customers, contributing to the development of the Kingdom’s financial industry at large.
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