Monday, September 20, 2021
Business

BJC-Graff - The Graff Tribal Collection

by BTM

Tue, 06 April 2021

BJC-Graff - The Graff Tribal Collection

With over 60 stores worldwide, Graff has grown from its foundation in the UK to have a global presence.

Throughout its history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Founded by Laurence Graff OBE in 1960, the company remains a family business with his son, Francois Graff, as CEO and two further family members directing design, merchandising and production. The high jewellery collections and Unique High Jewels are designed and manufactured at Graff’s London atelier, where master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone.

Now, with the powerful new Tribal jewels, Graff brings the art of storytelling to poetic life. Launched on March 20 to align with the Spring Equinox, which ushers in new life and light, the collection speaks to the soul of the eternal beauty of nature.

Since time began, mankind has been driven by a tribal instinct to look to the stars and celestial bodies for guidance. The search for meaning in the heavens above has inspired many captivating stories that endure to this day.

This desire to make sense of the world around us through the ancient craft of storytelling resonates throughout the Tribal collection. Taking us on a journey from dawn to dusk, sunrise to sunset, it tells a compelling story that is rooted in humanity.

Striking, sculptural motifs define the Graff Tribal collection — a contemporary reimagining of universally understood symbols that surround us in nature, recognised across all cultures and civilisations. Included in the collection are a significant number of high jeweller designs, many of which are unique pieces.

The artistic process of interpreting these ageless forms through drawings, sculptures and, ultimately, jewels tells the Tribal story through a contemporary visual language, using a medium about which Graff is passionate: exceptional diamonds and gems.

The Graff Gateway
The hero motif in the Tribal collection, the Graff Gateway is a contemporary vision of timelessness linking the past and the future, the Earth and the stars. Sublimely sculptural, abstract ovals defined by expressive curves resonate with symbolism.

New Dawn
An explosive sunburst symbolic of life, energy and power, the New Dawn motif is a signature of the Tribal collection. Harnessing the beauty of a sunrise breaking over the horizon, each jewel blazes with the powerful fire of the finest diamonds.

Night Moon
A perfect half-moon formed of clusters of round and pavé diamonds, Night Moon is symbolic of clarity and reflection. A modern reimagining of an iconic motif, it shines bright in Tribal jewels that enchant with their talismanic beauty.

For more information on Graff, get in touch with Bahrain Jewellery Centre by visiting www.bjc.com.bh or call 17 520-053.

#BAHRAIN JEWELLERY CENTRE #BUSINESS IN BAHRAIN #BJC #UK IN BAHRAIN #BTM APRIL 2021 #UK IN BAHRAIN 2021

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