Tue, 03 October 2017
MINI is a statement of personal style and inspires customers all over the world with constant reinvention through attractive products, innovation, authenticity and distinctive brand communications. This enthusiasm is reflected in the latest Best Global Brands ranking compiled by the global consultancy Interbrand.
The value of the MINI brand rose once again this year to more than USD5 billion. The innovative premium manufacturer climbed to number 87 in the ranking – a major jump considering that in 2014 it had yet to break into the top 100.
The strong growth in brand value stems from systematic implementation of the brand realignment announced in 2015. Design, authenticity and intrinsic value define the new brand identity, which is also reflected in the visual appearance and new tonality of communications.