Wednesday, December 07, 2022

Corporate Rebranding

by BTM

Tue, 07 January 2020

Viva changed to STC Bahrain

VIVA Bahrain has changed its corporate identity to STC Bahrain, referring back to its parent Saudi Telecom Company. Speaking at the rebrand event, Eng Nezar Banabeela, CEO of STC Bahrain, stressed that the move will further contribute to achieving the company’s vision to lead the digital transformation in Bahrain, by focusing on growth in new unconventional paths and providing digital solutions that enrich the lives of its customers, as well as providing innovative services and products that enable the business sector to operate more effectively and economically.

Since its launch, as VIVA, in 2010, STC Bahrain is credited with revolutionising Bahrain’s telecom landscape with investments worth BD700 million in infrastructure and resources thereby contributing to the Kingdom’s ICT development and growth. 

Concluding the announcement on brand transformation, Eng Nezar Banabeela said: “We are excited about the new future ahead of us and the opportunities that it has to offer. Together with STC group, we are committed to bringing greater dimension and richness to Bahrain’s social and economic development as we continue to advance Bahrain’s digital future.