Irish Flavours at Alosra

by BTM

Sat, 26 May 2018

Irish Flavours at Alosra

BMMI Group’s subsidiary Alosra supermarket has entered into a commercial deal with Ireland’s leading food retail and wholesale company, Musgrave.

The deal will give Alosra the opportunity to bring in exclusive Irish products, widening its offering to include some of the European country’s best-known and loved brands. Similarly, through exporting  products to Bahrain, Musgrave has an ideal opportunity to expand its reach helping showcase Irish products across the globe. 

Alosra and Musgrave have proven to have solid brand synergy and to share similar values, including their support for the local community. For example, Alosra’s ‘Think Local’ programme supports local producers and farmers to sell their products, Musgrave also runs a Food Academy programme in conjunction with Bord Bia (the Irish Food Board) where small businesses and producers are nurtured through their journey from start-up through to gaining their retail listing. 

“Alosra has had a longstanding interest in and a relationship with Ireland,” says BMMI general manager of food retailing and production, Jaffar Al Asfoor. “Many members of our team have actually trained in Ireland and we have always been inspired by how passionate the Irish people are about their heritage and food. In Musgrave, we have a like-minded partner providing a great opportunity for a taste of Ireland to come to Bahrain.”