Sabre Corporation, the global technology provider to the travel and tourism industry, has appointed Aditya Varma as a regional director for Sabre Travel Network Middle East (STNME) based in the region’s headquarters in Bahrain.
With more than 20 years’ experience in the aviation and travel industries, he will lead the sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar, key growth countries for Sabre in the Middle East. He is tasked with managing customer relationships, as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.
Aditya joins Sabre from Travelport where he was the regional manager for distributor markets in the Middle East & South Asia. He says: “It’s such an exciting time to join Sabre when the level of innovation and diversification across the travel industry is at its peak. Sabre is undergoing a remarkable evolution and I am looking forward to helping increase our customers’ footprint in the region.”
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