Sun, 04 October 2020
Bahrain Islamic Bank (BisB) announced its collaboration with Bahrain FinTech Bay (BFB) to launch an exclusive program entitled ‘Digital Marketing – Tech Minds of Tomorrow’, providing local talent and startups with the opportunity to develop a unique future-forward digital marketing tech program for the Bank’s Marketing division.
The program encourages innovative, out of the box thinking amongst local talent and aims to inspire creativity, enabling them to develop an innovation platform. As part of the program, teams of professional marketeers, web and software developers, as well as computer programmers will be challenged to create the ultimate Marketing Automation platform for social media. The platform will combine the power of automated processes, from campaign management, digital platform analytics and social media listening tools, to scheduling, reporting and publishing, with a built-in approval process. The platform will also offer customers a seamless, efficient and personalized digital experience.
In order to be eligible to enter the program, participants must be either Bahraini Nationals or residents, between the ages of 25 and 40. The teams must have an extensive understanding of key marketing automation tools, consist of 2-5 members and must submit a fully developed business plan or proposal outlining the solution.