Thai Scent-sations

by BTM

Wed, 06 December 2023

Thai Scent-sations

Rich fragrances wafted through the air at Exhibition World Bahrain this November, much to the thrill of perfume enthusiasts. We find out about the Thai pavilion which featured 30 world-renowned brands in the field.

A dazzling exhibition featuring the finest of cosmetics and perfumery, Scent Arabia 2023, took place at the state-of-the-art Exhibition World Bahrain from November 14-18. 

For the first time in Bahrain, 30 Thai cosmetics and perfume houses joined hands to exhibit their unique products at the Thai Perfume Pavilion during the prestigious event. 

Representing PYA Trading W.L.L / Siam Secret Middle East Co.Ltd. was Vorraphat Khunvisatepong, who was the pavilion organiser. Mr. Khunvisatepong aims to import refined perfumes, home fragrances, essential oils and spa products from Thailand. 

“Thai scents are known for their unique, relaxing and spirit-lifting qualities, which so many visitors from Bahrain are already familiar with. Hence Scent Arabia presented the perfect opportunity to showcase these products in Bahrain,” says Mr. Khunvisatepong. 

The Thai Perfume Pavilion, located at Hall 2 Booth C40 at Scent Arabia featured numerous world-renowned Thai brands. Products featured at the pavilion included luxury fragrances by PAWIS, scents by MILLE, natural and earthy scents by JOH EXPERTISE SCINE & SCENT, perfume by THAI PERFUME RUNWAY, APUAL and Thai spa products by DE WEALTH. 

Award-winning brands at the pavilion included AROMA NORDIC, the recipient of the ASEAN - KOREA Design Excellence Awards 2020, and TEWADA JAIDEE, the winner of ‘Best Thai-Herb Balm National Award 2023’. 

The Thai Perfume Pavilion project was supported by the Royal Thai Embassy in Manama and the Thai Trade Centre (TTC) Dubai; present at the launch of the pavilion was the Thai Ambassador to Bahrain, HE Piyapak Sricharoen, BTEA CEO, Dr. Nasser Ali Qaedi, TTC Dubai Director, Pitichai Ratananaka, Director of TTC Dubai, perfume lovers and friends of Thailand.