Built to Last

by BTM

Thu, 28 April 2022

germany in bahrain Built to Last

The Khalaifat Company was established in 1968, making a name for itself selling global kitchen and home brands that are rooted in adding value to homes, hotels, restaurants and other interiors in the Kingdom of Bahrain. Of course, a plethora of German makes are part of their catalogue, so we spoke to Managing Director, Qussay Khalaifat, about their relationship.

Over the last 54 years and counting, Khalaifat has offered a wide range of products created by German manufacturers, starting with Bosch in 1975 and continuing to present day with Nolte, Gaggenau, Poggenpohl, Hama and more.

Mr. Khalaifat says: “The German brands have maintained their quality and reliability throughout the years. It has never dipped, and in fact always strives to improve, which is hugely important to both us and our customers. Our German suppliers have provided us with the best services and support to align with the quality of the products expected by the Bahraini market.

Amongst its outlets, Khalaifat has an exclusive showroom in Tubli and a Bosch flagship store in Enma Mall, Riffa. Furthermore, its product ranges are available in major retailers such as Sharaf DG, Carrefour and Extra.

He continues: “Our aim is to continue our strong relationship with these brands and add more partners in the coming future. We are glad to be linked with such reliable quality in terms of product and support. German brands have made our reputation high along these years. 

“They offer technological innovations which really bring the future to the present. Check out Bosch’s Home Connect for example. Designed for the modern household, you can use your smart devices to control, monitor and maintain your appliances remotely. 

“As life gets busier, we rely on our household appliances to operate more efficiently and in complete harmony. Busy schedule? Start your washing from the office and come home with laundry ready to dry. Early start? Wake up your coffee machine from your bedroom as the warm aroma of freshly brewed coffee lures you out of bed.

“Home Connect turns everyday routines and household chores into a seamless experience, and this is just one of a multitude of ways that German technology and products is improving our lives.”