Thu, 03 February 2022
Digital Marketing Expert, Sravan Kumar V., explores the undeniable digital transformation of the education sector, and how it can be further implemented for the convenience of schools, parents and children alike.
Digital changes across every aspect of our our lives, including the education sector, has been consistent over the last few years. The question is: How much of a Digital Transformation has there been in the education sector? Is it just confined to the usage of PCs, Tablets, Email, Zoom, Meets, Google Classrooms, and other online resources to teach, or is there more to it?
Let’s explore all the aspects of digitisation in the education sector, upcoming trends, and technologies that’ll improve the experience across various touchpoints along with the teaching and learning experience.
What is a digital transformation in terms of education?
A Digital Transformation is leveraging technology to simplify business processes. However, in the education sector, it is not limited to the learning and teaching experience but also includes:
1. A Seamless admission process
2. Streamlining lead flow
3. Teaching and learning methodologies
4. Student-driven transformation
Using technology in the admission process
While the pandemic has forced institutions to adapt and take a digital approach when it comes to classes, the same cannot be said about other aspects of academia, including the admission process. Many institutes still rely on paper-based application processes or sending PDF forms over email, and lack proper implementation of technology. An end-to-end online solution for admissions is not only hassle-free, but also creates a great experience for both: parents and students applying for admission.
• Institutions can avoid the hassle of paperwork also making them easy to track
• An automated response system can off-load counselors
• Students and parents can check their application status online
• Decrease the hassle of calls regarding applications
CRM to streamline the lead flow
In today’s digital world, inquiries are not just limited to walk-ins but come from various channels such as social media, websites, referrals, advertisements, and other offline channels. Tracking all the leads and responding to them at the earliest makes the difference when it comes to conversions.
A good CRM tool will not just only help in tracking leads, but help the admission team figure out which leads to focus on, leading to a good admission cycle. With a good CRM tool, they can track student interest, prioritise high-quality leads and make data-driven decisions.
Transformation in Teaching and learning methodologies
Institutes have found ways to keep the students engaged and make sure they don’t miss out on learning during the pandemic. Be it smart classes, interactive videos, or online courses, educational institutions have undergone a huge digital transformation during the pandemic when it comes to academia. While the sector has already seen a transformation, new emerging technologies such as Gamification and AI/Predictive Learning could further transform learning.
Today’s generation of students has the highest exposure to digital content, compared to their earlier counterparts as they acquire, process and share information throughout the day. As their normal life is built on digital interaction, they are likely to respond well to a similar set of learning. So it becomes paramount that institutes meet their expectations and the new learning needs of today’s students.
The bottom line is, digital transformation is not only here to stay but is the need of the hour. Even though educational institutions would incur financial investments in procuring the technology, in the long run it is invaluable and worth the investment.
Sravan Kumar.V is a Digital Marketing expert and a passionate marketer.