PANDORA has announced its Winter 2017 ‘Do Get What You Wish For’ campaign to encourage women across the world to have their wishes come true this festive season. The campaign was sparked by a global study of 7,000 women, which found that over 60 per cent from around the world believe they need to provide their partner with hints to receive a gift they desire. Alongside the creative campaign, PANDORA is helping them do just that with the launch of a new ‘hint’ feature on the PANDORA eStore. To be opening the perfect gifts this year, women across the globe can now send digital hints of special PANDORA pieces, including the new and vibrant Winter 2017 Collection, to their loved ones.
The global study also shows that 99 per cent of women are happy with gifts they receive from their partner when they provide them with hints. The new PANDORA ‘send a hint’ feature will ensure women receive presents they cherish for years to come. With almost one third of women in the world feeling like they need to give their partners three to four suggestions to receive a gift they want, the brand’s latest function eliminates the guesswork and ensures clueless gift-givers really do get the hint!
“Sharing a meaningful gift is such a powerful way of showing a woman how much you appreciate who they are and everything they do,” says PANDORA’s senior vice president and chief marketing officer Minna Phillipson. “We believe women deserve gifts they really want and we’re proud to be helping them to do this with our latest campaign.”
To take advantage of the hint feature, once a woman has found her PANDORA gift of choice on the eStore, she selects ‘send a hint’ to direct an email, SMS or social media message to her chosen gift-giver, accompanied by a personalised message. The note provides a link to purchase or to find the nearest PANDORA store, creating a seamless shopping experience and making wishes come true for women around the world this festive season.
The ‘Do Get What You Wish For’ message is brought to life across further touchpoints, including an entertaining TV commercial directed by Martin Werner.
To view the full campaign and PANDORA’s Winter 2017 Collection, visit www.pandora.net.
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