Into the Future

by BTM

Wed, 05 September 2018

Into the Future

In recent years Bahrain has continued to grow, both physically and culturally. There are new developments at Diyar Al Muharraq and Durrat Al Bahrain, to name just two. New hotels open regularly and on the social scene we saw the arrival of Trib Fest in 2015 and Bahrain International Jazz Festival in 2017. Meanwhile, 2016 was a bumper year for events and BTM special supplements with BH-UK 200 marking 200 years of diplomatic relations between Bahrain and the UK.
The last few years have certainly been challenging for all in the media industry across the island and the wider region. But, here at Bahrain This Month, we’ve held our nerve and can say for sure that there is light at the end of the tunnel. 
We have become a multi-platform publisher with print, native magazine websites, including the unique, comprehensive events calendar at www.bahrainthismonth.com where events are promoted free, and interactive digital editions via email and WhatsApp supported by social media platforms.
We are one of the first magazines in Bahrain to be on Pinterest and we introduced an innovative feature allowing Instagram followers to read our articles within the platform itself by clicking Read Insta Stories in our bio link.
With Saudi Arabia opening up as never before, we’re also expanding our reach across the causeway and will soon be producing a Saudi-centric section in BTM online.
Our owner and publisher, George Middleton, has been in Bahrain for 39 years and feels we are heading towards some of the most exciting times he has seen. He says: “Our industry and Bahrain itself have changed beyond recognition since we started 21 years ago. We would ignore the digital revolution at our peril. Instead, we’ve grasped it and now have a full digital team creating top-notch content, including digital assets and videos, and keeping our readers informed about the latest events and what’s happening in Bahrain and around the world.
“We give equal emphasis to print and digital offering a seamless experience to our readers from offline to online.
“As we celebrate our 21st birthday, I truly believe we are in a better position than at any time since the boom years of the early 2000s. The market is starting to recover and is ready for the digital revolution.”