Graff, one of the world’s leading diamond houses, has unveiled its 2024 Bridal Campaign – a cinematic love story set against the backdrop of Paris, the City of Love. The new campaign, brimming with romance and elegance, showcases some of the House’s most iconic diamond pieces in a series of enchanting scenes that encapsulate the depth and brilliance of a Graff diamond.
The campaign unfolds across six breathtaking chapters, beginning with an intimate proposal in the gardens of the legendary Ritz Paris and concluding with a jubilant moment outside the Graff Paris boutique on Place Vendôme. These stunning visuals, brought to life by the renowned photographer Nicolas Kantor, feature models Krini Hernandez and Adrien Sahores, embodying the passion and elegance that the House of Graff has long been known for.
At the heart of the campaign is Graff’s peerless selection of diamond engagement rings, wedding bands and bridal jewellery. Each piece embodies the exquisite craftsmanship and meticulous attention to detail that have defined Graff’s legacy for over six decades. From timeless solitaire engagement rings to intricate, detailed designs, the jewellery worn throughout the campaign is a testament to Graff’s dedication to transforming dreams into reality.
A Celebration of Love and Craftsmanship
The 2024 Bridal Campaign is more than just a visual feast; it’s a love story that mirrors the beauty, intensity and uniqueness of the diamonds it showcases. Graff’s creations, including standout pieces from the Butterfly, Tilda’s Bow and Laurence Graff Signature collections, are woven into the narrative, adding a layer of sophistication and meaning to each scene.
Graff’s artisans and designers work tirelessly to achieve perfect proportions and balance in every piece, ensuring that the fire and brilliance of each diamond are intensified. This commitment to perfection is what makes Graff’s bridal jewellery so special.
Graff’s engagement rings are imbued with the legacy of the many exceptional stones that have passed through the House over the years. Iconic designs such as the Icon, Promise, Paragon, Flame and Laurence Graff Signature rings are featured prominently in the campaign, each carrying the House’s rich heritage and mastery of diamond cutting and polishing. In one standout moment, the campaign presents an Icon ring featuring a flawless 4-carat D-colour diamond, worn alongside a suite of elegant jewellery, including climber earrings from the Butterfly collection.
The bridal campaign also features an extraordinary tiara set with over 30 carats of round diamonds and a high-jewellery necklace comprised of pear-shaped and round diamonds, totalling over 40 carats. These pieces, alongside the 9-carat pear-shaped Promise ring, create a visual symphony of light and brilliance, capturing the essence of timeless love.
The groom in the campaign is seen wearing pieces from the Laurence Graff Signature collection, Graff’s first unisex collection, which reflects the multifaceted nature of the wearer. This collection, like the bridal jewellery, is designed with the same level of care and attention to detail that has made Graff a leader in the world of high jewellery.
Graff’s Enduring Legacy
For over 60 years, Graff has been synonymous with excellence in the world of high jewellery. Founded in 1960 by Laurence Graff OBE, the House has remained a family business, with Francois Graff now serving as CEO. Under his leadership, the company continues to operate at the pinnacle of the diamond industry, transforming rare and precious stones into heirlooms that will be cherished for generations.
Graff’s history is marked by its role in discovering and polishing some of the world’s most significant diamonds, including the 302.37-carat Graff Lesedi La Rona, the largest high-colour, high-clarity diamond ever certified by the GIA, and the Graff Venus, the world’s largest square emerald-cut diamond. These remarkable gems, along with others such as The Graff Pink and The Golden Empress, are a testament to the House’s expertise and dedication to creating the most fabulous jewels in the world.
As Graff’s 2024 Bridal Campaign demonstrates, the House’s commitment to love and beauty is as strong as ever. Every creation, from engagement rings to high jewellery, is a celebration of the rarest and most beautiful diamonds on earth. Whether it’s a dazzling solitaire or a meticulously crafted wedding band, each piece is designed to capture the heart and stand the test of time.
Graff at Jewellery Arabia 2024
This year, Graff’s extraordinary creations will be showcased as part of Bahrain Jewellery Centre’s portfolio at Jewellery Arabia, Bahrain’s premier jewellery exhibition. This event is a unique opportunity for connoisseurs and jewellery lovers to experience the brilliance of Graff’s bridal jewellery and high jewellery collections up close. Visitors will be able to witness first-hand the unparalleled craftsmanship and artistry that have made Graff a global leader in luxury jewellery.
