Saturday, September 23, 2023

UltraTech Cement - Investing in Service

by BTM

Wed, 31 July 2019

UltraTech Cement Bahrain

Rahul Godbole, Country Head of UltraTech Cement Bahrain, explains his company’s operation in the Kingdom.

Can you take us through the journey of UltraTech Cement in Bahrain?
UltraTech Cement took over the cement operations of ETA group in the UAE, Bahrain and Bangladesh in 2010. UltraTech wanted to expand its presence in international waters and this was the company’s first overseas acquisition. The Middle East market has always been attractive for global businesses. Since then, we have invested heavily in upgrading and modernising our plant. We have end-to-end control on our cement production and a state-of-the-art manufacturing facility.

What is your company’s take on the present market situation of Bahrain?
From cement shortage to cement surplus, Bahrain has witnessed all situations in the last 10 years. We are now in an era when geographical boundaries are disappearing and global/regional play has a huge role in the country’s economics. Times are difficult, but we are confident that the leaders and authorities of this region will ensure impetus is provided to spur growth to support local manufacturing companies. At this point, the way to stay ahead is to be more adaptable and efficient.

UltraTech Cement takes this opportunity to wish the Indian diaspora in Bahrain a very Happy Independence Day and we remain committed to partner in the future growth journey of Bahrain.

UltraTech is the largest Indian manufacturing company in Bahrain. It is part of the USD45bn Aditya Birla Group, a global conglomerate present in 35-plus countries and diverse sectors such as aluminium, cement, telecom, carbon black, textiles etc. UltraTech Cement is the third largest (excluding China) cement company globally.