Marking a Quarter Century

by BTM

Mon, 31 July 2017

Marking a Quarter Century

Rotana group, which has three properties in Bahrain — Downtown Rotana, ART Rotana and Majestic Arjaan by Rotana — is celebrating 25 years of success and growth which has seen its portfolio expand from one hotel to more than 100, and counting.

Founded in 1992, Rotana started its journey with the opening of Beach Rotana Abu Dhabi the following year – the first in a series of modern, sophisticated hotels launched by the group.

Today, Rotana is the leading hotel management company in the region, with 56 operating properties in 21 cities across 13 countries in the Middle East, Africa and Turkey. It currently operates a total of 15,195 rooms and more than 11,000 people, from 104 countries, proudly work for the group which, to date, has welcomed more than 225 million guests to its hotels.

“It has been quite a journey these past 25 years, and a deeply rewarding one at that,” says Rotana chairman Nasser Al Nowais.

“What gives us the greatest sense of accomplishment is that we were able to become who we are today by holding firmly to our values, beliefs and the standards that we set for ourselves when we first started our journey.” 

Rotana was one of the first hotel brands in the Middle East to introduce an ‘all suites’ concept, which was rebranded in 2008 to Arjaan Hotel Apartments by Rotana. It was also among the first in the region to introduce a three-star affordable lifestyle hotel with the launch of Centro Hotels by Rotana in 2006. 

As it completes 25 years of operations, the company has a strong pipeline with as many as 49 properties – located in 26 cities in the Middle East, Africa and Turkey – under various stages of development. Seventeen due to open before the end of 2018, adding a further 3,877 keys.