Slender Wonder

by BTM

Mon, 28 May 2018

Slender Wonder

Kewalram & Sons Co W.L.L

With Titan’s Edge Ceramic at hand, you’ll feel as sleek as this technically superior timepiece.

The festive season calls for acquiring special possessions that you can treasure forever. Now is the time to have the slimmest watch in the world on your wrist.

Titan Company Limited, the world’s fifth largest watchmaker, brings you the iconic Titan Edge Ceramic. This collection of artful masterpieces, that fall under the brand’s popular Edge series, are the slimmest ceramic watches ever made, at a thickness of just 4.4mm.

Designed with a 0.30mm wafer-thin sunburst dial and applied indices to make time reading legible, Edge Ceramic is available in two variants – black with rose gold indices and anthracite grey with silver indices. The special collection comprises timepieces that are made from scratch-resistant, skin-friendly ceramic with a sapphire crystal glass on the dial and an all-ceramic strap. The watch’s elegant simplicity is powered with the revolutionary Titan Edge movement at 1.15mm, the slimmest quartz movement so far. 

“By inculcating Titan’s heritage in craftsmanship and expertise in innovation, Titan Edge has always occupied a special place in the watch connoisseur’s heart,” says Suparna Mitra, chief marketing officer, watches and accessories, Titan Company Limited. “With Edge Ceramic, the challenge in the project was maintaining the hallmark Edge-like thinness in ceramic, an extremely hard but brittle material. Yet, at Titan we have achieved the impossible with the launch of Edge Ceramic by constantly challenging ourselves to offer the best of timepieces to the discerning consumer. Titan has once again made a mark with Edge Ceramic – a confluence of class and craftsmanship.”

This ground-breaking series has been honoured with the prestigious Red Dot Design Award from the Design Zentrum Nordrhein Westfalen, a renowned authority that sets the standard of design quality within various product categories. 

Titan Company Limited is a part of the Tata Group, the USD130 billion global conglomerate with business interests spanning steel, automobiles, software, retail, telecommunications and airlines. The group owns iconic global brands such as Jaguar and Land Rover, Tetley Tea, Corus Steel, Daewoo Commercial Vehicles and the Taj Group of luxury hotels.

Established in 1984, Titan Company Limited is a USD1.9 billion (2016-17) listed company, manufacturing more than 15 million watches every year, with a customer base of over 200 million in 32 countries across 7,000 points of sale. 

Quality is never a compromise in Titan’s watch development and its state-of-the-art manufacturing facility spreads over 450,000sq.ft. Rated by many experts as among the best in the world, the facility bears ISO certifications for quality and environment management systems.

The Titan Edge Ceramic collection is available at Kewalram & Sons Titan Boutique showroom at Bab Al Bahrain, Manama.

 Call 17 210-982.