A Benchmark in Compact Class

by BTM

Mon, 01 October 2018

A Benchmark in Compact Class

The new Mercedes-Benz A-Class is now available in Bahrain exclusively at Al Haddad Motors. Redefining modern luxury in the compact class and revolutionising interior design, the new A-Class is also the first Mercedes-Benz model to feature the completely new multimedia system MBUX – Mercedes-Benz User Experience. A unique feature of this system is its ability to learn, thanks to artificial intelligence. It can be individualised and adapts to suit the user. Its further strengths include the high-resolution, completely free-standing widescreen display with touchscreen, plus intelligent voice control with natural speech recognition, which is activated with the code expression “Hey Mercedes.”

The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design has a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps. The striking radiator grille with Mercedes star features pins in a diamond look and a central silver louvre to underline the sportiness of this model. 

Revolutionising the compact class from the inside with a new feeling of spaciousness, the unique interior architecture is shaped in particular by the wing-shaped design of the dashboard. The air vents in a sporty turbine-look are another highlight. The 64 colours of the optional ambient lighting make five times as many shades available than before, allowing a spectacular display of colour changes.
The starting price of the new Mercedes-Benz A-Class is BD12,995.