A First For The Region

by BTM

Mon, 08 March 2021

A First For The Region

Genesis Middle East & Africa HQs has announced the opening of the region’s first dedicated Genesis showroom, in Manama, Bahrain. The first-of-its-kind showroom will display the entire Genesis range, offering customers an even more personalised and first-hand experience.

Closely following the design of the Genesis Gangnam showroom in South Korea, the new facility is designed to provide a complete experience in all facets of the brand and product. All Genesis products including the flagship G90, G70 and recently launched all-new G80 and GV80 will be on display, along with all available exterior colours, wood and interior leather material for visualisation and comparison. The 900m² venue will host an unparalleled collection of Genesis models which will be able to showcase up to six cars. This is in addition to a test drive area and configuration space whereby customers can sample interior materials including colours, fabrics and leathers as well as exterior finishes. 

The opening of the showroom is part of Genesis’ expansion plans in the region, with a further five standalone showrooms scheduled to open by the end of 2021.