A Refreshed Look

by BTM

Fri, 01 September 2017

A Refreshed Look

Hyundai will launch its refreshed Sonata in the Middle East this month, with preview images of the mid-sized sedan showing dramatic changes to the bodywork. New sheet metal and trim details will bring the current-generation model in line with Hyundai’s evolving design language.

“The refreshed design is very different from the outgoing model, and goes far beyond the few small cosmetic changes people normally expect for a facelift,” says Hyundai’s head of operations for Africa and the Middle East, Mike Song. “The appearance from both the front and rear is completely new, with clever detail changes to the exterior trim making a subtle difference to the car’s side profile. The body looks longer, wider, and sportier than before.”

The new design architecture centres on Hyundai’s cascading grille, which is a signature, unifying design element across the range. It makes the bonnet appear longer and sleeker, which is counterbalanced by the raised boot lid, giving the side profile a more dynamic attitude, its makers say.