Following the global launch of the McLaren Shadow Project – the virtual racing programme that mirror McLaren’s real world – Bahrain-based TIG Holdings together with UK-based motorsport agency MPA Creative and McLaren announced a dynamic new partnership. The triumvirate will promote esports across the Arabian Gulf region (GCC) through the McLaren Shadow Project.
This will be the first Arabic language esports competition, and will give a GCC national the opportunity to compete in the worldwide finals at McLaren headquarters in Woking, UK, in January 2019.
The competition aims to identify talent, attract broader consumer engagement, and provide road safety and driver awareness education across the GCC.
“Our long-term agreements with McLaren and MPA Creative provide us with a solid and sustainable platform to expand this initiative across the Arab-speaking world over time,” says TIG Holdings co-founder and director Dr Mohammed Ahmed Jumaan.
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