Hyundai Motor Company has launched a global manifesto campaign called ‘Innovation Begins, from Very Human Things’ to share its vision for self-driving robotaxis. Motional, the global leader in driverless technology, will work in partnership with ride-hailing services to deploy the Level 4 autonomous vehicles across major U.S. cities starting in 2023.
The all-electric IONIQ 5-based robotaxi, which was first unveiled at 2021 IAA Mobility is an SAE Level 4 autonomous vehicle that can safely operate without a driver. To make the robotaxi a reality, Hyundai partnered with Motional, to equip the award-winning IONIQ 5 with an array of hardware and software to provide safe and secure driverless operation. Hyundai and Motional plan to begin transporting public passengers in the IONIQ 5 robotaxi in 2023, starting in Las Vegas and then expanding to major cities in the US and globally.
The company’s aim for the robotaxi is to go fully autonomous while retaining a humanistic touch. This narrative is depicted through two videos of the recently launched campaign which emphasise the humanistic qualities of robotaxis, showing how they adopt safe driving behaviors and care for passengers.
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