Sun, 08 August 2021
“It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira. A film of his exclusive world-first test drive was played to the on-site audience and tens of thousands of viewers from around the world watching the livestream on the Lotus website and social channels.
Finding the right position when behind the wheel for the first time is key for every driver, not just the professionals, and Jenson said once he’d done that the Emira “just felt right”. The everyday useability of the Emira didn’t pass him by either, thanks to the high levels of comfort, functionality, technology and practicality. “The Lotus purists will love it, and the thing that people new to Lotus will love is the premium quality of the interior,” he says.
Jenson is a long-time Lotus fan and customer of the all-electric Evija hypercar. “It’s being called a junior supercar but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them!” he concluded.