Thu, 02 July 2020
Two months after taking office as the new CEO at Audi, Markus Duesmann is setting up a unit for the accelerated development of additional automobile models.
The head of the ‘Artemis’ high-tech project will be Alex Hitzinger, a successful motorsport chief engineer and currently in charge of autonomous driving in the group. He will work with a team of automotive and technology experts to, as a first step, “develop a pioneering model for Audi quickly and unbureaucratically,” says Duesmann. The resources and technologies of the entire Volkswagen Group are potentially available for this.
Duesmann and his Volkswagen Group colleagues also expect the ‘Artemis’ project to provide a blueprint for the future agile development of cars throughout the group.
He says: “With 75 planned electric models by 2029, the current electric initiative at the Volkswagen Group naturally ties up all our capacities. The obvious question was how we could implement additional high-tech benchmarks without jeopardising the manageability of existing projects, and at the same time utilise new opportunities in the markets.”
‘Artemis’ will focus on new technologies for electric, highly automated driving with a specific model reference. Its first task is to create a highly efficient electric car that is scheduled to be on the road as early as 2024. The creative team will also develop an extensive ecosystem around the car, thus designing a new business model for the entire usage phase.