Thu, 03 September 2020
Hyundai Motor Company has announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter for the brand in the era of electrified mobility.
Under the IONIQ brand, Hyundai Motor will leverage its manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.
The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.
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