Tue, 30 July 2019
Volvo has introduced a car configurator tool on volvocars.com/bh as the company pursues its new mission ‘Freedom to Move’ by offering safe, personal and sustainable mobility services rather than traditional retailing.
The biggest revolution currently underway in the car industry is happening in the customer journey. Buyers prefer going from website to website rather than from dealership to dealership. This makes it critical to focus on digital leadership.
As the starting point, the local Volvo Cars website was recently transformed from simply a source of information to a brand experience. The car configurator tool is available to complement the local website content, giving customers an easy, interactive and premium experience to configure their choice of Volvo model with different engines and trim levels together with various possible combinations of colours, wheels, upholstery, exterior styling, packages and options available.
Motorcity has ongoing offers for Volvo vehicles.