Tue, 30 July 2019
Ford Motor Company has announced the appointment of Randy Krieger as President, Direct Markets, a new position which will focus on the company’s distributor markets.
In this new role, Krieger will drive a Distributor Centre of Excellence, which brings together more than 80 markets across the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Emerging Markets. He will report to Mark Ovenden who has taken on a new role as President, Ford International Markets Group.
Krieger joins the Dubai office from Shanghai where he was executive director, marketing and sales, Ford Asia Pacific Operations (APO). Prior to his APO posting, Krieger was Ford ASEAN marketing and sales director. He also served as President of Ford Japan and Ford Philippines, where he successfully restructured the business operations to return to profits, and played a central role in Ford’s strong presence in China during the early days of Changan Ford operations. His achievements included aggressive expansion of Changan Ford dealers from 26 to 150 and six-fold vehicle sales growth over a 30-month period.