Motoring

Motoring Wrap-Up

by: BTM - Tue, 10 Mar 2026

Macan Gems Revealed.
Porsche Centre Bahrain recently unveiled the Macan Gems Collection during an exclusive event at its showroom, presenting three specially configured Macan models inspired by the character and colour of precious stones. The collection – Emerald, Sapphire and Amethyst – was designed to highlight Porsche’s focus on individuality, craftsmanship and personalisation within the Macan range.

Porsche Macan Gems Collection at Porsche Centre Bahrain
The event welcomed more than 100 guests, including media, partners and members of Porsche’s female community in Bahrain. Each model in the collection was created to express a distinct design identity, using carefully selected colours, materials and finishes to reflect the unique qualities associated with its gemstone inspiration.

Alongside the vehicle reveal, the evening featured a series of brand collaborations and lifestyle elements intended to complement the collection’s visual theme.
‘These included jewellery displays, bespoke candles inspired by each model and an interactive bouquet-making workshop for guests. The setting was designed to present the Macan not only as a performance-focused SUV, but also as a platform for design expression and personal taste.

The launch formed part of Porsche Centre Bahrain’s broader approach to experiential brand presentation, combining automotive design with lifestyle partnerships and curated guest engagement. Through the Macan Gems Collection, the centre placed emphasis on exclusivity, creativity and the potential for customers to tailor their vehicles in ways that reflect their individual preferences.

Audi’s Ramadan Offers.
Audi Bahrain has launched its Ramadan campaign for 2026, introducing a range of offers across selected models designed to provide customers with added flexibility and value during the Holy Month. The promotion includes the Audi A3, A5, A6 and Q5, with financing and ownership packages tailored to support new vehicle purchases.

Audi Bahrain Ramadan offers 2026 on selected models
Among the key benefits available during the campaign are zero per cent down payment, six months deferred payment, seven-year service and warranty, as well as one year of free insurance and registration. Monthly instalments begin from BD289 for the Audi A3, with pricing varying across the selected model line-up.

In addition to new car offers, Audi Bahrain is also extending Ramadan-related benefits to aftersales services.
Customers can access selected maintenance promotions, including discounts on brake parts and labour, as well as a fixed-price package for engine oil and oil filter replacement. The aftersales component forms part of a wider seasonal campaign aimed at supporting both prospective buyers and existing Audi owners.

The Ramadan programme reflects Audi Bahrain’s continued focus on offering practical ownership solutions alongside premium vehicles. By combining finance options, warranty coverage, service support and insurance benefits, the campaign is structured to address both upfront affordability and longer-term running costs across a number of models in the range.

iCAUR Debuts In Bahrain.
Bahraini-Asian Motors has officially launched the iCAUR marque in Bahrain, unveiling the all-new iCAUR V27 and iCAUR 03T during a launch ceremony held at Exhibition World Bahrain in Sakhir. The event marked the brand’s market debut in the Kingdom and introduced iCAUR’s electric-first mobility proposition to the local market.

iCAUR V27 and 03T launch in Bahrain

Attendees included Bahraini-Asian Motors Group chief executive Mike Brightmore, iCAUR chief executive and Chery Automobile vice president Dr. Su Jun, iCAUR vice president and chief technology officer Ma Yongdong, iCAUR Middle East regional manager Tim Zhang, Chinese Embassy officials and senior management, as well as regional and international representatives.

The V27 and 03T were presented as new models combining contemporary design, advanced technology and a focus on intelligent mobility. A central feature of both vehicles is iCAUR’s Range-Extended Electric Vehicle technology, which is intended to deliver electric-first driving efficiency while also addressing range anxiety by extending usability beyond the limitations commonly associated with battery-only vehicles.

The Bahrain launch forms part of iCAUR’s regional expansion and positions the marque within the growing market for electrified mobility solutions. With its debut models, the brand is targeting a younger, technology-oriented demographic and introducing an alternative approach to modern driving that combines electrification, practicality and distinctive design.

Cadillac Partners El Gouna.
Cadillac Bahrain, represented by National Motor Company, has announced a new collaboration with El Gouna, Egypt’s premium coastal destination, in a partnership that brings together automotive luxury and destination-led lifestyle positioning. The alliance was introduced as a strategic pairing between two brands associated with prestige, quality and elevated customer experiences.

Cadillac Bahrain partnership with El Gouna

According to National Motor Company chief executive Mohsen Kassem, the collaboration was developed to connect Cadillac’s luxury identity with a destination that reflects similar values of refinement and exclusivity. El Gouna, known for its hospitality offering, distinctive setting and premium appeal, has been positioned as a complementary partner to the Cadillac brand in the region.

Mohamed Amer, chief executive of El Gouna, also highlighted the alignment between the two brands, citing their shared emphasis on quality, innovation and curated experiences. The collaboration is intended to extend beyond conventional brand association by offering customers a wider lifestyle proposition linked to the purchase of a luxury vehicle.

To mark the partnership during Ramadan, Cadillac Bahrain is offering customers who purchase a new Cadillac a three-night stay in El Gouna. The promotion links the seasonal campaign to a travel experience that reflects the tone and positioning of both brands. The initiative forms part of Cadillac Bahrain’s broader efforts to enhance the ownership proposition through partnerships that connect motoring with premium lifestyle experiences.