The new BMW 8 Series Coupe celebrated its world premiere at the 24 Hours of Le Mans, France. The new luxury sports car is the production counterpart of the BMW M8 GTE, in which six BMW works drivers battled for a good result.
Klaus Fröhlich, member of the board of management of BMW AG, Development, and Pieter Nota, member of the board of management of BMW AG, Sales and Brand BMW, unveiled the BMW 8 Series Coupe for the guests in BMW M Motorsport Hospitality, while the BMW M8 GTE celebrated its Le Mans debut on the racetrack.
“We normally develop cars for the road and then get these ready for the racetrack,” says Klaus. “The BMW 8 Series represents the first time that we have approached this in a different way. We developed the car and competed successfully in races with it. We have used this experience for the road version. From the racetrack to the road – you feel that every second.”
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